Director, Integrated Campaigns (Remote)

Access | Information Management; Peabody (MA); On-site; USD 150,000 - 220,000; Full time

Job summary

Access | Information Management seeks a Director, Integrated Campaigns, Content & Lifecycle to own the campaign operating system and drive pipeline across solutions, segments, regions, and revenue motions. You will lead planning, content strategy, lifecycle programs, and cross-functional execution with Marketing, Sales, and Product Marketing to accelerate revenue growth.

You will define objectives, audiences, messaging, and success metrics, while optimizing performance through measurement

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 7+ years of progressive experience in B2B marketing, demand generation, lifecycle marketing, integrated campaigns, or related areas.
• Experience translating business and revenue priorities into executable marketing plans.
• Experience establishing campaign planning, prioritization, governance, and operational processes.
• Experience managing integrated campaigns across multiple channels including email, paid media, webinars, field marketing, web, sales enablement, and outbound programs.

Responsibilities

• Lead development, prioritization, execution, and optimization of integrated campaigns across strategic solutions, segments, regions, and revenue motions.
• Serve as the accountable owner for campaign planning and execution, ensuring alignment across Marketing, Sales, Product Marketing, Revenue Operations, and external partners.
• Define campaign content requirements aligned to target audiences and buyer journey stages.
• Establish lifecycle marketing strategies including nurture, re-engagement, event follow-up, and lead recycling programs.
• Partner with Sales and Revenue Operations to define lead routing, follow-up processes, and reporting frameworks.
• Communicate campaign performance, insights, risks, and opportunities to leadership and key stakeholders.

Skills

B2B marketing

Demand generation

Lifecycle marketing

Campaign planning

Cross-functional leadership

Project management

Data-driven decisions

Marketing automation

CRM

Education

Bachelor's degree in Marketing or related field

Tools

CRM tools

Marketing automation

Analytics tools

Job description

The Director, Integrated Campaigns, Content & Lifecycle owns the campaign operating system that transforms company, product, market, and revenue priorities into coordinated programs that create and advance qualified pipeline. This role is responsible for campaign planning, prioritization, content strategy, lifecycle marketing, cross-functional execution, and performance optimization to drive revenue growth and marketing effectiveness.

Primary Function

Lead the development, prioritization, execution, and optimization of integrated marketing campaigns across strategic solutions, customer segments, regions, and revenue motions. Serve as the accountable owner for campaign planning and execution, ensuring alignment across Marketing, Sales, Product Marketing, Revenue Operations, and external partners to drive measurable business outcomes.

Essential Duties And Responsibilities

Campaign Planning and Prioritization

• Own campaign intake, scoping, and prioritization processes across strategic business initiatives.
• Translate company, product, sales, and market priorities into actionable campaign briefs.
• Define campaign objectives, audiences, messaging, offers, content requirements, lifecycle plans, success metrics, and sales motions.
• Maintain campaign roadmaps, launch calendars, and campaign backlogs.
• Evaluate campaign requests and recommend prioritization, sequencing, and resource allocation decisions.

Cross-Functional Campaign Execution

• Act as the accountable lead for campaign execution from planning through launch and optimization.
• Build and manage project plans, timelines, milestones, approvals, risks, and dependencies.
• Lead campaign kickoffs, launch reviews, planning sessions, and post-campaign retrospectives.
• Coordinate campaign execution across Product Marketing, Content, Creative, Acquisition Marketing, Field Marketing, Marketing Operations, Sales Enablement, Sales, Revenue Operations, and external partners.
• Ensure campaigns launch with appropriate content, automation, routing, reporting, and quality assurance processes in place.

Content and Lifecycle Strategy

• Define campaign content requirements aligned to target audiences, buyer journey stages, sales priorities, and business objectives.
• Establish lifecycle marketing strategies including nurture, re-engagement, event follow-up, opportunity acceleration, and lead recycling programs.
• Develop audience segmentation strategies, messaging frameworks, and buyer journey touchpoints.
• Identify content gaps and optimization opportunities through analysis of campaign performance, buyer behavior, and sales feedback.
• Partner with content and channel teams to improve engagement, conversion, and buyer experience.

Revenue Alignment and Performance Management

• Partner with Sales and Revenue Operations to define lead routing, follow-up processes, service-level agreements, and feedback loops.
• Establish campaign measurement frameworks that connect marketing activity to pipeline and revenue outcomes.
• Analyze campaign, funnel, and revenue performance and provide data-driven recommendations.
• Communicate campaign performance, insights, risks, and opportunities to leadership and key stakeholders.

Leadership and Operational Excellence

• Establish campaign standards, planning methodologies, governance processes, and reporting practices.
• Create and maintain a centralized source of truth for campaign priorities, ownership, timelines, and performance.
• Lead, coach, and develop team members while promoting accountability, collaboration, and continuous improvement.

Knowledge, Skills And Abilities

• Strong expertise in B2B integrated marketing campaigns, demand generation, lifecycle marketing, and content strategy.
• Exceptional project and program management capabilities.
• Deep understanding of B2B buying journeys, audience segmentation, lead management, nurture strategies, and funnel conversion.
• Ability to lead cross-functional initiatives and influence stakeholders without direct authority.
• Strong written, verbal, presentation, and briefing skills.
• Ability to analyze campaign, funnel, and revenue data to drive strategic decisions.
• Experience with marketing automation, CRM, analytics, content management, and project management platforms.
• Sound business judgment and ability to balance competing priorities and resources.

Minimum Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field preferred.
• Seven (7) or more years of experience in integrated campaigns, demand generation, lifecycle marketing, content marketing, or related disciplines.
• Demonstrated experience translating business and revenue priorities into executable marketing plans.
• Experience establishing campaign planning, prioritization, governance, and operational processes.
• Experience managing integrated campaigns across multiple channels including email, paid media, webinars, field marketing, web, sales enablement, and outbound programs.
• Experience working with cross-functional stakeholders across Marketing, Sales, Product, and Revenue Operations.

Education And Years Of Experience

• Bachelor's degree in Marketing, Communications, Business Administration, or related field preferred.
• 7+ years of progressive experience in B2B marketing, demand generation, lifecycle marketing, integrated campaigns, content strategy, or related areas.
• Prior people leadership experience or leadership of campaign, content, or lifecycle marketing functions is strongly preferred.

Access considers all applicants for employment without regard to race, color, religion, sex, gender preference, national origin, age, disability, or status as a covered Veteran in accordance with federal law. In addition, Access complies with applicable state and local laws prohibiting discrimination in employment in every jurisdiction in which it maintains facilities. Access also provides reasonable accommodation to individuals with a disability in accordance with applicable laws.