Director of Growth Marketing & ABM

CLEAResult; Georgia; Remote; USD 110,000 - 170,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Health care concierge service

Paid vacation

Paid sick leave

Parental leave

Volunteer time off

Employee Assistance Program

On-demand training

Job summary

CLEAResult is seeking a senior marketer to own GTM and ABM/ABS programs for a defined set of utility accounts. You will build account-specific content and campaigns, collaborating with Sales to shape messaging for technical service lines and influence pipeline.

You will lead sales enablement, work with Market Intelligence on competitive messaging, and run thought leadership programs (webinars, blogs) while coordinating with Digital Marketing, Design, and Content teams to deliver impactful

Qualifications

• 5+ years of B2B product or solutions marketing experience.
• Experience building positioning and messaging for technical or service-based offerings.
• ABM/ABS program experience strongly preferred, including account selection, account-specific campaign build, and engagement tracking.
• Experience marketing into long, complex, committee-driven buying cycles.
• Experience working account research and intent data into account strategy.
• Strong writing ability. Comfort working directly with sales-facing stakeholders on account strategy.
• Familiarity with Claude or comparable AI tooling for research, drafting, and campaign production.
• One writing sample: a positioning document, messaging framework, or sales enablement asset you authored.
• An example of one named-account program you ran and what it produced.
• If applicable, meet all DOT qualification requirements and comply with all applicable federal, state, and local transportation regulations.

Responsibilities

• Owns go-to-market (GTM) execution and ABM/ABS programs for a defined set of target utility accounts; build positioning, messaging, and campaigns for assigned service lines under the strategy set by leadership, promoting CLEAResult's solutions to those accounts in support of BD goals.
• Lead development of sales-enablement materials and training for sales and programs teams.
• Collaborate with Market Intelligence on competitive landscape data and incorporate findings into messaging.
• Lead thought-leadership programs (webinars, expert video, blogs) tied to target-account priorities.
• Partner with Digital Marketing, Lead Designer, and Content Marketing to support ABM/ABS campaigns.

Skills

B2B marketing

ABM/ABS programs

Account strategy

Technical marketing

Strong writing

AI tooling (Claude)

Cross-functional collaboration

Tools

Claude AI

Job description

CLEAResult is seeking a senior marketer to own GTM and ABM/ABS programs for a defined set of utility accounts. You will build account-specific content and campaigns, collaborating with Sales to shape messaging for technical service lines and influence pipeline.

You will lead sales enablement, work with Market Intelligence on competitive messaging, and run thought leadership programs (webinars, blogs) while coordinating with Digital Marketing, Design, and Content teams to deliver impactful