Growth Marketing Manager: ABM & GTM for Utility Accounts

CLEAResult; Oklahoma City (OK); Remote; USD 90,000 - 140,000; Full time

Job summary

CLEAResult is seeking a seasoned B2B marketing professional to own GTM, ABM/ABS programs, and messaging for defined utility accounts. You will build account-specific content, coordinate with Sales, and drive pipeline impact through targeted campaigns and enablement assets.

You will also lead thought-leadership initiatives, partner with Market Intelligence on competitive insights, and collaborate with Digital Marketing and Content teams to deliver cohesive campaigns.

Qualifications

• 5+ years of B2B product or solutions marketing experience.
• Experience building positioning and messaging for technical offerings.
• ABM/ABS program experience including account selection & campaigns.

Responsibilities

• Build positioning, messaging, and value propositions for assigned service lines.
• Design and run ABM/ABS programs for target utility accounts and track pipeline impact.
• Create sales-enablement materials and trainings for sales and programs teams.
• Partner with Market Intelligence on competitive landscape data and incorporate findings into messaging.
• Lead thought-leadership programs (webinars, blogs) tied to target-account priorities.
• Collaborate with Digital Marketing on paid execution, with Design on creative needs, and with Content Marketing on written content.

Skills

B2B marketing

Messaging

ABM/ABS

Sales enablement

Content creation

Tools

Claude AI

Job description

CLEAResult is seeking a seasoned B2B marketing professional to own GTM, ABM/ABS programs, and messaging for defined utility accounts. You will build account-specific content, coordinate with Sales, and drive pipeline impact through targeted campaigns and enablement assets.

You will also lead thought-leadership initiatives, partner with Market Intelligence on competitive insights, and collaborate with Digital Marketing and Content teams to deliver cohesive campaigns.