Growth Marketing Manager: ABM & GTM Strategist

CLEAResult; Tennessee; Presencial; USD 90 000 - 130 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Medical, dental & vision insurance

401(k) with company match

Paid vacation, sick, personal & Par...

Paid Volunteer Time

Employee Recognition Program

Employee Assistance Program

On-demand training courses

Resumo da oferta

CLEAResult is redefining how utility-scale products and services reach customers through targeted GTM and ABM initiatives. This role builds positioning, messaging, and campaigns for defined service lines under strategic leadership, with room to shape how ABM/ABS work from week one.

You will partner with Sales, Market Intelligence, and Digital Marketing to drive engagement, pipeline, and thought-leadership programs across webinars, videos, and blogs for priority accounts.

Qualificações

• 5+ years of B2B product or solutions marketing experience.
• Demonstrated experience building positioning and messaging for technical or service-based offerings.
• ABM/ABS program experience strongly preferred, including account selection, account-specific campaign build, and engagement tracking.
• Experience marketing into long, complex, committee-driven buying cycles.
• Experience working account research and intent data into account strategy.
• Strong writing ability. This role writes positioning, it does not only brief it.
• Comfort working directly with sales-facing stakeholders on account strategy.
• Utility or energy-industry knowledge a plus.

Responsabilidades

• Build positioning, messaging, and value propositions for assigned service lines.
• Design and run ABM/ABS programs for target utility accounts: identify priority accounts jointly with Sales, build account-specific content and campaigns, and track engagement and pipeline impact.
• Build sales-enablement materials and training for the sales and programs teams.
• Partner with Market Intelligence on competitive landscape data and incorporate their findings into messaging.
• Lead thought-leadership programs (webinars, expert video, blogs) tied to target-account priorities.
• Partner with the Digital Marketing Manager on paid digital execution, the Lead Designer on creative needs, and the Content Marketing Manager on written content, to support ABM/ABS campaigns.

Conhecimentos

B2B product marketing

Positioning & messaging

ABM/ABS programs

Long buying cycles

Account research & intent data

Strong writing

Sales stakeholder collaboration

Energy/utility knowledge

Claude AI tooling

Ferramentas

Claude AI

Descrição da oferta de emprego

CLEAResult is redefining how utility-scale products and services reach customers through targeted GTM and ABM initiatives. This role builds positioning, messaging, and campaigns for defined service lines under strategic leadership, with room to shape how ABM/ABS work from week one.

You will partner with Sales, Market Intelligence, and Digital Marketing to drive engagement, pipeline, and thought-leadership programs across webinars, videos, and blogs for priority accounts.