Director of Growth & GTM Marketing

Infinityy; United States; Remote; USD 120,000 - 190,000; Full time

Job summary

Infinityy is seeking an experienced marketing leader to define positioning and messaging, drive GTM plans, and ship a full marketing toolkit across verticals. You will own pipeline targets, lead account-based campaigns, and manage digital strategies and events with a small team.

You will build the brand voice, run analytics, and report ROI to the CEO and Board. This hands-on role requires strategic thinking and execution skills in a fast-growing proptech environment.

Qualifications

• 6+ years in B2B marketing.
• 3+ years marketing to commercial residential.
• Track record of GTM launch strategies.
• Hands-on with marketing automation and CRM.
• Strong writing and messaging skills.
• Demonstrated project management across multiple launches.

Responsibilities

• Define Infinityy's positioning and messaging framework for each vertical.
• Build and maintain the sales toolkit: pitch deck, one-pagers, ROI calculators, case studies, demo scripts.
• Lead go-to-market planning for product releases and new pricing tiers with Product, Engineering, and CEO.
• Own pipeline targets with clear MQLs, SQLs, and handoff definitions.
• Plan and run account-based campaigns for target operators and management companies.
• Oversee digital strategies: website, SEO, social, email nurture, and more.
• Plan the event calendar and sales/marketing strategies for events.
• Turn early wins into case studies and proof points.
• Build Infinityy's voice in industry via PR, bylines, podcasts, speaking slots.
• Run shared marketing calendar and project plan.
• Manage agencies, freelancers, and marketing budget/spend.
• Own marketing analytics and attribution; report monthly on spend and pipeline.

Skills

B2B Marketing

GTM Launches

Messaging & Copy

Marketing Automation

CRM Experience

Project Management

Tools

Salesforce

HubSpot

Job description

Infinityy is seeking an experienced marketing leader to define positioning and messaging, drive GTM plans, and ship a full marketing toolkit across verticals. You will own pipeline targets, lead account-based campaigns, and manage digital strategies and events with a small team.

You will build the brand voice, run analytics, and report ROI to the CEO and Board. This hands-on role requires strategic thinking and execution skills in a fast-growing proptech environment.