Growth Marketing Lead, Full-Stack GTM & Launch

Openkrill; United States; Hybrid; USD 140,000 - 210,000; Full time

Benefits offered by this job

Ownership program

Flexible work culture

Generous time off

Tuition reimbursement

Wellness programs

Job summary

Instructure’s Foundry division seeks a multifaceted growth marketer to own positioning, messaging, and go-to-market for new AI-powered products. You’ll shape the narrative across K12, higher ed, and business sectors, and drive demand from first touch to renewal.

You’ll operate as a one-person growth engine within a pod, coordinating with Founders and Marketing leadership to launch pilots, recruit early access participants, and scale revenue with value-driven messaging.

Qualifications

• Five+ years in product, portfolio, or growth marketing, ideally with ed tech exposure.
• Proven ability to drive go-to-market strategy and end-to-end product launches.
• Demand-generation experience across campaigns and audience building.
• Strong writing with a portfolio of strategically focused content.
• Ability to influence executives and cross-functional teams, in person or virtual.

Responsibilities

• Own positioning and messaging; craft value props, naming, and packaging for products.
• Lead go-to-market readiness for pilots, early access, and general availability.
• Build demand through campaigns, audience building, and early-access recruiting.
• Drive content; create collateral and assets to reinforce differentiation.
• Serve as market and customer expert; feed insights to product and pricing.
• Own lifecycle and adoption; drive retention with value-based messaging.
• Measure funnel performance and adjust strategy to meet pipeline goals.

Job description

Instructure’s Foundry division seeks a multifaceted growth marketer to own positioning, messaging, and go-to-market for new AI-powered products. You’ll shape the narrative across K12, higher ed, and business sectors, and drive demand from first touch to renewal.

You’ll operate as a one-person growth engine within a pod, coordinating with Founders and Marketing leadership to launch pilots, recruit early access participants, and scale revenue with value-driven messaging.