Director, Marketing

Infinityy; United States; Remote; USD 120,000 - 190,000; Full time

Job summary

Infinityy is seeking an experienced marketing leader to define positioning and messaging, drive GTM plans, and ship a full marketing toolkit across verticals. You will own pipeline targets, lead account-based campaigns, and manage digital strategies and events with a small team.

You will build the brand voice, run analytics, and report ROI to the CEO and Board. This hands-on role requires strategic thinking and execution skills in a fast-growing proptech environment.

Qualifications

• 6+ years in B2B marketing.
• 3+ years marketing to commercial residential.
• Track record of GTM launch strategies.
• Hands-on with marketing automation and CRM.
• Strong writing and messaging skills.
• Demonstrated project management across multiple launches.

Responsibilities

• Define Infinityy's positioning and messaging framework for each vertical.
• Build and maintain the sales toolkit: pitch deck, one-pagers, ROI calculators, case studies, demo scripts.
• Lead go-to-market planning for product releases and new pricing tiers with Product, Engineering, and CEO.
• Own pipeline targets with clear MQLs, SQLs, and handoff definitions.
• Plan and run account-based campaigns for target operators and management companies.
• Oversee digital strategies: website, SEO, social, email nurture, and more.
• Plan the event calendar and sales/marketing strategies for events.
• Turn early wins into case studies and proof points.
• Build Infinityy's voice in industry via PR, bylines, podcasts, speaking slots.
• Run shared marketing calendar and project plan.
• Manage agencies, freelancers, and marketing budget/spend.
• Own marketing analytics and attribution; report monthly on spend and pipeline.

Skills

B2B Marketing

GTM Launches

Messaging & Copy

Marketing Automation

CRM Experience

Project Management

Tools

Salesforce

HubSpot

Job description

You'll build the marketing engine that fills Infinityy’s pipeline. You'll set positioning and messaging for the company’s target audiences, run the programs that turn it into qualified meetings for the sales team and build brand awareness in key markets. This is a hands-on role for someone who can set strategy in the morning and ship a campaign in the afternoon, while keeping launches, content, and events on schedule across a small team.

What you'll do

• Define Infinityy's positioning and messaging framework for each vertical, rooted in the outcomes each target audience cares about (lead conversion and tracking, occupancy, lease-up speed/closed sales, etc.).
• Build and maintain the sales toolkit: pitch deck, one-pagers by vertical, ROI calculators, case studies, demo scripts, and competitive market analyses.
• Lead go-to-market planning for product releases and new pricing tiers, working with Product, Engineering, and CEO.
• Own pipeline targets alongside the Director of Sales, with clear definitions for MQLs, SQLs, and handoff.
• Plan and run account-based campaigns aimed at target operators and management companies.
• Oversee implementation of digital strategies: website, SEO/AIO, social media, email nurture, and more.
• Plan the event calendar and establish sales/marketing strategies for each event in conjunction with Director of Sales.
• Turn early customer wins into case studies, testimonials, and data-backed proof points.
• Build Infinityy's voice in the industry through PR, bylines, podcasts, and speaking slots for leadership.
• Run a shared marketing calendar and project plan
• Manage agencies, freelancers, and marketing budget/spend.
• Own marketing analytics and attribution; report monthly on spend, pipeline sourced and influenced, and cost per opportunity.
• Provide CEO, leadership and Board with reports and analyses detailing marketing efforts and ROI

What you'll bring

• 6+ years in B2B marketing, including 3+ years marketing to commercial residential
• A track record of successful GTM launch strategies.
• Strong writing and messaging skills: you can make a complex product simple and specific.
• Hands-on experience with marketing automation and CRM, plus paid and organic digital channels.
• Demonstrated project management discipline across many simultaneous launches and campaigns.

Nice to have

• Previous experience working at proptech or dynamic startup environment
• Experience with account-based marketing for enterprise or multi-site buyers.
• Relationships with industry media and associations in real estate.
• Comfort producing or directing video and visual content, given the immersive nature of the product.

First 90 days

• 30: Audit existing marketing assets, website, channels, and data, and align with the Director of Sales on pipeline targets and lead definitions, drafting the messaging framework for each vertical.
• 60: Finalize messaging and ship the core marketing toolkit and strategies.
• 90: Deliver cohesive marketing strategy, launch campaigns to strategic target audiences

About Infinityy

Infinityy is the decision-making layer for places and spaces, helping people move from initial interest to a confident decision with the information, context and human connection they need, when they need it. Its AI-powered platform brings collaborative property experiences, real-time answers, neighborhood intelligence and direct access to real estate professionals into one connected experience. The platform translates into 12 languages, while its AI assistant answers questions in more than 70.

An early-stage startup, Infinityy is backed by Second Century Ventures, the strategic investment arm of the National Association of REALTORS®, and was selected for its 2024 REACH Commercial and 2025 REACH Residential programs.

Equal Opportunity Employer

Infinityy is an equal opportunity employer. We welcome applicants of all backgrounds and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by law.

Infinityy offers a variety of benefits to its employees, with details shared during the interview process.