Director of E-commerce Growth & Funnel Optimization

BRAVE Books; The Woodlands (TX); On-site; USD 95,000 - 135,000; Full time

Benefits offered by this job

401(k)Matching

Health insurance

Dental insurance

Vision insurance

PTO

Employee discounts

Professional development credits

Job summary

Brave Books is seeking a Director-Level Ecommerce Growth leader to own revenue across the funnel, from landing pages to post-purchase retention. You’ll run a permanent CRO program, test headlines, layouts, and pricing while expanding AOV and improving LTV through strategic bundles and upsells.

You’ll collaborate with Paid media and Product Development to drive ROAS, explore new revenue channels, and optimize margins with data-driven decisions. A dynamic, fast-paced environment awaits.

Qualifications

• 5+ years in DTC ecommerce with direct ownership of a revenue or growth target.
• Demonstrated results in conversion rate optimization and AOV expansion with defendable metrics.
• Hands-on Shopify expertise across products, collections, checkout, apps, and reporting.
• Deep command of ecommerce unit economics and cohort analysis.
• Experience designing, launching, and testing offers, bundles, and pricing.
• Working knowledge of paid acquisition and how creative, offer, and landing page interact.
• Strong written communication and the ability to make a clear business case.

Responsibilities

• Own ecommerce revenue and the funnel that produces it, from landing page to post-purchase.
• Maintain a permanent CRO testing timeline and ship tests continuously.
• Engineer AOV through bundles, tiers, upsells, cross-sells, and free-shipping thresholds.
• Build LTV strategies including retention, win-back flows, and replenishment.
• Collaborate with Paid media on path from ad to order and overall ROAS.
• Provide evidence-backed proposals on product-market fit based on actual sales data.
• Open new revenue channels across marketplaces and affiliate networks.

Skills

DTC ecommerce

Conversion optimization

AOV expansion

Retention / LTV

Shopify

Unit economics

Paid media collaboration

Written communication

LO/CO best practices

Tools

Shopify

Klaviyo

Liquid

HTML/CSS

Job description

Brave Books is seeking a Director-Level Ecommerce Growth leader to own revenue across the funnel, from landing pages to post-purchase retention. You’ll run a permanent CRO program, test headlines, layouts, and pricing while expanding AOV and improving LTV through strategic bundles and upsells.

You’ll collaborate with Paid media and Product Development to drive ROAS, explore new revenue channels, and optimize margins with data-driven decisions. A dynamic, fast-paced environment awaits.