Conversion-Driven Growth Marketing Lead

Brave Books LLC; Conroe (TX); On-site; USD 70,000 - 90,000; Full time

Job summary

Brave Books LLC in Conroe, TX is seeking a Marketing Manager to optimize the conversion funnel and drive revenue. You will oversee multi-channel campaigns, design data-driven email automations, allocate ad spend across platforms, and build dashboards to monitor CAC, LTV, and ROAS.

Collaboration with product, ops, creative and sales is essential to move fast and learn quickly. You will lead test-and-learn initiatives, prioritize high-impact opportunities, and translate analytics into actionable

Qualifications

• Strong analytical mindset with ability to translate data into action.
• Ability to prioritize high-impact opportunities over numerous tests.
• Self-directed and resourceful with minimal supervision.

Responsibilities

• Campaign management across channels.
• Conversion rate obsession and A/B testing of headlines and bundles.
• Email automation and segmentation for 500K+ subscribers.
• Paid ads management and ROAS optimization across Facebook, TikTok, YouTube.
• Analytics and reporting with dashboards showing CAC, LTV, ROAS.
• Cross-functional collaboration with product, ops, creative, and sales.
• Test and learn culture with rapid iteration.

Skills

Analytical mindset

Prioritization

Self-directed

Bias toward action

E-commerce / direct response

Tools

Email marketing tools

Analytics dashboards

Advertising platforms

Job description

Brave Books LLC in Conroe, TX is seeking a Marketing Manager to optimize the conversion funnel and drive revenue. You will oversee multi-channel campaigns, design data-driven email automations, allocate ad spend across platforms, and build dashboards to monitor CAC, LTV, and ROAS.

Collaboration with product, ops, creative and sales is essential to move fast and learn quickly. You will lead test-and-learn initiatives, prioritize high-impact opportunities, and translate analytics into actionable