Director of E-Commerce Experience

Happy V; United States; On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

10 PTO days + 12 paid holidays

Bi-Annual Performance Reviews

WFH stipend

Health and wellness stipend

Meals provided (in-office)

Monthly Supplement Wellness Products Provided

Job summary

A wellness brand based in Miami is looking for a Director of Ecommerce Experience to drive performance and growth for their direct-to-consumer website. The role includes leading the conversion optimization strategy and managing web growth initiatives. Candidates should have over 7 years of experience in e-commerce management, particularly in directing Shopify performance, and have a deep understanding of conversion strategies. The company offers a competitive benefits package, including paid time off and wellness stipends.

Qualifications

• 7+ years of experience in e-commerce, CRO, or web growth for a DTC brand.
• Proven ownership of Shopify performance at scale with $20M+ in annual revenue.
• Deep experience with experimentation, A/B testing, and conversion optimization.

Responsibilities

• Own Shopify revenue performance, including CVR, AOV, subscriber conversion, and LTV.
• Build and manage the web growth roadmap.
• Lead CRO strategy across PDPs, landing pages, and subscription flows.

Skills

E-commerce expertise

Conversion rate optimization (CRO)

Data analysis

Cross-functional collaboration

Merchandising strategy

Tools

Shopify Plus

Google Analytics 4 (GA4)

Klaviyo

Job description

Happy V is a Miami-based women’s wellness brand dedicated to redefining self‑care through science‑backed solutions and trusted information. Founded in 2019 out of necessity, our mission is to provide effective, high‑quality products that support the A–Z of women’s health, from vaginal and gut health to hormones, menopause, and beyond.

We’re a fast‑growing, entrepreneurial team that thrives on innovation, impact, and having fun while doing it. Our A‑players are results‑driven, creative thinkers who move quickly, tackle new challenges daily, and embrace the excitement of building something meaningful. With a strong brand presence and growing industry recognition, we’re expanding rapidly and looking for ambitious people who want to grow with us.

What We’re Looking For:

Director of Ecommerce Experience who owns the performance, conversion, and growth of our DTC website. This person is obsessed with turning traffic into customers, customers into subscribers, and subscribers into high‑LTV, long‑term members of the Happy V community.

You’ll lead our CRO strategy, promo and offer architecture, quizzes, bundling, subscription UX, and on‑site merchandising — working closely with Paid Media, Lifecycle, Creative, CX, and our CRO/Web Development agency. You’re equal parts analytical thinker and decisive operator, with a strong intuition for what drives conversion and a bias toward testing and iteration.

Roles and Responsibilities:

• Own Shopify revenue performance, including CVR, AOV, subscriber conversion, and LTV.
• Build and manage the web growth roadmap, translating company goals into quarterly and monthly priorities.
• Lead CRO strategy across PDPs, landing pages, bundles, checkout, and subscription flows.
• Define hypotheses, success metrics, and testing velocity for A/B and multivariate experiments.
• Partner with Paid Media to ensure landing pages and PDPs are optimized for traffic intent and performance.
• Own promo and offer architecture, including evergreen offers, launches, bundles, GWPs, and peak events like BFCM.
• Balance conversion lift with margin protection through smart testing and offer design.
• Own on‑site quizzes and diagnostic funnels, including structure, logic, personalization, and upsell paths.
• Partner with Lifecycle Marketing to align on‑site offers, messaging, and promotions with email/SMS campaigns.
• Optimize subscription UX across onboarding, account management, skip/cancel/save flows, and renewals.
• Collaborate with CX to identify friction points, churn drivers, and opportunities to improve post‑purchase experience.
• Act as the connective tissue between Growth, Creative, Lifecycle, CX, Ops, and Data teams.
• Own the relationship with CRO/Web Development partners, setting priorities, roadmaps, and timelines.
• Ensure testing and development work is tied to measurable business impact, not just activity.
• Track and report on key web KPIs, translating insights into experiments, improvements, and next steps.
• Champion a test‑and‑learn culture that continuously improves conversion, experience, and revenue.

Qualifications:

• 7+ years of experience in e‑commerce, CRO, or web growth for a DTC brand.
• Proven ownership of Shopify performance at scale (ideally $20M+ in annual revenue).
• Deep experience with experimentation, A/B testing, and conversion optimization.
• Strong understanding of funnels, conversion psychology, merchandising, and promo strategy.
• Comfortable working with data, dashboards, and performance metrics to drive decisions.
• Experienced in cross‑functional collaboration and agency management.
• Bonus points for experience in supplements, wellness, beauty, or subscription‑heavy brands.
• Familiar with tools like Shopify Plus, Intelligems, GA4, Triple Whale, Recharge, Klaviyo, or similar.

Benefits:

• 10 PTO days + 12 paid holidays
• Bi‑Annual Performance Reviews
• WFH stipend
• Health and wellness stipend
• Meals provided (in‑office)
• Monthly Supplement Wellness Products Provided