Head of Acquisition & Growth Marketing (Hybrid)

Thriftbooks; Seattle (WA); Hybrid; USD 132,000 - 180,000; Full time

Benefits offered by this job

Annual bonus

PTO 15 days

Six holidays

Medical & Vision Insurance

Dental Insurance

STD/LTD

Life Insurance

401k match

Professional development

Free books

Job summary

ThriftBooks is seeking an experienced Director, Acquisition to lead our customer acquisition and performance marketing strategy across our direct-to-consumer ecommerce business. This role will drive profitable growth, optimize marketing investment, and expand how new customers discover and engage with ThriftBooks.

You will own an integrated channel mix across Paid Media, Organic Search and other channels, manage budgets and key metrics (CAC, ROAS, LTV), and lead the Acquisition team while

Qualifications

• 10+ years in digital marketing with progressive responsibilities, including 4+ years leading teams.
• Proven ability to develop and scale multi-channel acquisition strategies in ecommerce/DTC.
• Deep expertise in Paid Media and Organic Search with exposure to additional channels like Affiliates, Social, and Referral.
• Strong understanding of acquisition economics and performance measurement (CAC, ROAS, conversion, attribution, LTV).
• Experience managing significant marketing budgets and using data to guide investment decisions.

Responsibilities

• Develop and lead an integrated acquisition strategy across Paid Media, Organic Search, Affiliates, Social, and other channels.
• Own acquisition performance metrics and economics, including CAC, ROAS, conversion, and LTV.
• Lead the Acquisition team and collaborate with Retention, Product, Analytics, Tech, and Finance.
• Oversee agencies, platforms, and measurement frameworks and adapt strategy as channels evolve.

Skills

Digital marketing leadership

Multi-channel acquisition

Paid Media

Organic Search

Analytics & forecasting

Budget management

Cross-functional leadership

Data-driven decisions

E-commerce / DTC

Privacy & measurement

Education

Bachelor's degree or equivalent

Tools

Marketing analytics platforms

Advertising platforms

Product catalogs management

Job description

ThriftBooks is seeking an experienced Director, Acquisition to lead our customer acquisition and performance marketing strategy across our direct-to-consumer ecommerce business. This role will drive profitable growth, optimize marketing investment, and expand how new customers discover and engage with ThriftBooks.

You will own an integrated channel mix across Paid Media, Organic Search and other channels, manage budgets and key metrics (CAC, ROAS, LTV), and lead the Acquisition team while