Director of Growth: E‑commerce & Lifecycle

Unicity International, Inc.; Provo (UT); On-site; USD 120,000 - 180,000; Full time

Job summary

Unicity USA Inc. is seeking a Director of Growth to own the entire e‑commerce funnel—from first visit to repeat revenue.

You will lead two initiatives (Web/CRO and Email/Lifecycle) and ensure they operate as one system, shipping hundreds of structured experiments weekly in a fast-moving environment. You’ll manage a small team today (Web/CRO and Email/Lifecycle), collaborate with Product and Tech Leads, and drive a data‑driven growth program across acquisition, activation, retention, and LTV.

Qualifications

• 6+ years in growth, CRO, lifecycle, or e‑commerce, with 2+ years leading people.
• Proven track record of running dozens of structured experiments.
• Full‑funnel experience across acquisition, CRO and retention/lifecycle.
• Strong analytical sense; SQL, GA4 analytics; experience with testing tools.
• Hands-on HTML/CSS ability to unblock tests and integrate tests in lifecycle platforms.

Responsibilities

• Own the full funnel metrics: conversion, AOV, activation, repeat rate, and LTV.
• Build a high-velocity testing program across landing pages, product pages, checkout, onboarding, and lifecycle emails.
• Lead first-purchase acquisition optimization: improve page experience, offers, and conversion.
• Oversee retention and lifecycle: email/SMS, onboarding, activation to app, reorder, winback, and reactivation.
• Shape promo and launch calendar; coordinate across marketing and design.
• Own instrumentation and reporting; establish a prioritized hypothesis backlog.
• Lead and coach a team of 4 (Web/CRO and Email/Lifecycle); hire to fill gaps.

Skills

Growth

CRO

Lifecycle

E-commerce

Leadership

A/B testing

SQL

GA4

Optimizely

Klaviyo/Iterable

Tools

GA4

Optimizely

Klaviyo

Iterable

Job description

Unicity USA Inc. is seeking a Director of Growth to own the entire e‑commerce funnel—from first visit to repeat revenue.

You will lead two initiatives (Web/CRO and Email/Lifecycle) and ensure they operate as one system, shipping hundreds of structured experiments weekly in a fast-moving environment. You’ll manage a small team today (Web/CRO and Email/Lifecycle), collaborate with Product and Tech Leads, and drive a data‑driven growth program across acquisition, activation, retention, and LTV.