Director, Digital and Programmatic - Pharma

Dentsu, Inc.; New York (NY); On-site; USD 114,000 - 153,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Disability insurance

401k

Flexible paid time off

At least 15 paid holidays per year

Paid sick leave

Paid parental leave

Job summary

Dentsu X in New York is seeking a Director to set the strategic direction for assigned brands and lead a digital and programmatic team across the dentsu portfolio, including Carat, dentsuX, and iProspect. You will drive campaigns to meet client goals with an entrepreneurial, data-driven approach.

The ideal candidate excels in team management, has programmatic expertise, and stays current on ad tech changes to deliver innovative, high-impact solutions for clients.

Qualifications

• 7+ years in programmatic/digital media.
• Pharma client experience preferred.
• Strong cross-channel expertise and strategic leadership.
• Excellent communication and analytical skills.

Responsibilities

• Oversee programmatic and digital strategy and develop tactical recommendations.
• Lead account team and ensure alignment with client goals.
• Manage client relationships and communications.
• Mentor junior team members with regular 1:1s.
• Drive innovation and campaign strategy using data and tech.
• Track monthly investments and revenue across clients.
• Develop thought leadership and share knowledge across teams.

Skills

Programmatic & digital

DSP/SSP expertise

Team leadership

Client relationships

Analytical thinking

Communication skills

Pharma experience preferred

Tools

Ad servers

DMPs

Analytics dashboards

Planning platforms

Job description

Job Description

Directors are responsible for setting the strategic direction for assigned brands within the dentsu portfolio, overseeing a team of digital and programmatic team members who support the dentsu agency brands, including Carat, dentsuX, and iProspect. They possess in-depth knowledge of the programmatic and direct digital landscape and are proficient with multiple buying platforms. They have an entrepreneurial spirit and can work independently to deliver success for client campaigns and overall business objectives.

The ideal candidate is a strategic leader who excels in team management, has programmatic expertise, and demonstrates a commitment to excellence. Directors are expected to stay current on changes within the ad tech landscape, and drive innovation with their passion for problem-solving using data, tech, and creativity. The Director is accountable for the operational efficiency and effectiveness of their team, for managing day-to-day client relationships, and for developing status as a trusted advisor to their clients. They will take a proactive approach to campaign strategy and management, ensuring campaigns meet or exceed performance metrics and align with client goals.

Key Accountabilities

• Oversee programmatic and digital direct strategy and lead development of tactical recommendations
• Provide leadership to account team and manage day-to-day activities or direct reports, fostering a culture of teamwork and collaboration, ensuring team operations align with client goals and strategic vision
• Manage client relationships, priorities, and client communication
• Drive growth of junior team members through regular 1:1 meetings and mentorship
• Lead knowledge-share sessions to enhance campaign performance and share knowledge and experience
• Experience with DSP, SSP, digital direct publishers, ad servers, and ad verification partners
• Adopt and enforce established team operational standards and best practices
• Set and manage timelines to ensure prioritization of team deliverables
• Guide and encourage cross-discipline trainings to ensure all team members are comfortable planning and executing both direct and programmatic campaigns
• Drive innovation for assigned brands, managing monthly investment tracking and revenue across clients
• Contribute to and/or lead development of thought leadership, POVs, or other shareable collateral that improves the overall level of knowledge across digital and programmatic investment teams

Qualifications

• 7+ years of experience within the programmatic and digital industry
• Experience working on a pharmaceutical client preferred
• Strong experience across all digital media channels and ability to eloquently speak to each
• Strong understanding of business concepts and client objectives to identify expansion opportunities
• Consistent, exceptional project management
• Excellent verbal and written communications, presentation, and analytical skills
• Solutions orientated with strong critical thinking abilities and problem-solving skills
• Strong analytical thinking and mathematical skills
• Proficient in programmatic technology, platform, and partner solutions, including but not limited to, DSPs, ad servers, ad verification platforms, planning/financial platforms, DMPs, analytics & reporting dashboards, etc.

The annual base salary range for this position is $114,425-$152,662. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation.

Benefits available with this position include

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

Location

New York

Brand

Dentsu X

Time Type

Full time

Contract Type

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

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