Director, Digital and Programmatic - Pharma

dentsu; New York (NY); On-site; USD 114,000 - 153,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Disability insurance

401k

Flexible paid time off

15+ paid holidays per year

Paid sick and safe leave

Parental leave

Job summary

Dentsu X in New York seeks a Director to set strategic direction for assigned brands and lead a team across programmatic and digital direct campaigns. You will own campaign strategy, drive innovation, and manage relationships with clients and internal teams.

Ideal candidates combine programmatic expertise with strong leadership, analytics, and a commitment to delivering measurable results for diverse brands, including pharma, within a fast-paced agency environment.

Qualifications

• 7+ years of experience in the programmatic and digital industry.
• Experience working on a pharmaceutical client preferred.
• Strong understanding of business concepts and client objectives to identify expansion opportunities.
• Excellent verbal and written communications, presentation, and analytical skills.

Responsibilities

• Oversee programmatic and digital direct strategy and lead development of tactical recommendations.
• Provide leadership to account team and manage day-to-day activities or direct reports.
• Manage client relationships, priorities, and client communication.
• Drive growth of junior team members through regular 1:1 meetings and mentorship.
• Lead knowledge-share sessions to enhance campaign performance and share knowledge and experience.

Skills

Programmatic industry experience

Digital media channels

Communications

Analytical thinking

Problem solving

Programmatic technology

Tools

DSPs

SSPs

Ad servers

Ad verification platforms

Planning/financial platforms

DMPs

Analytics & reporting dashboards

Job description

Directors are responsible for setting the strategic direction for assigned brands within the dentsu portfolio, overseeing a team of digital and programmatic team members who support the dentsu agency brands, including Carat, dentsuX, and iProspect. They possess in-depth knowledge of the programmatic and direct digital landscape and are proficient with multiple buying platforms. They have an entrepreneurial spirit and can work independently to deliver success for client campaigns and overall business objectives. The ideal candidate is a strategic leader who excels in team management, has programmatic expertise, and demonstrates a commitment to excellence.

Directors are expected to stay current on changes within the ad tech landscape, and drive innovation with their passion for problem-solving using data, tech, and creativity. The Director is accountable for the operational efficiency and effectiveness of their team, for managing day-to-day client relationships, and for developing status as a trusted advisor to their clients. They will take a proactive approach to campaign strategy and management, ensuring campaigns meet or exceed performance metrics and align with client goals.

Key Accountabilities

• Oversee programmatic and digital direct strategy and lead development of tactical recommendations
• Provide leadership to account team and manage day-to-day activities or direct reports, fostering a culture of teamwork and collaboration, ensuring team operations align with client goals and strategic vision
• Manage client relationships, priorities, and client communication
• Drive growth of junior team members through regular 1:1 meetings and mentorship
• Lead knowledge-share sessions to enhance campaign performance and share knowledge and experience
• Experience with DSP, SSP, digital direct publishers, ad servers, and ad verification partners
• Adopt and enforce established team operational standards and best practices
• Set and manage timelines to ensure prioritization of team deliverables
• Guide and encourage cross-discipline trainings to ensure all team members are comfortable planning and executing both direct and programmatic campaigns
• Drive innovation for assigned brands, managing monthly investment tracking and revenue across clients
• Contribute to and/or lead development of thought leadership, POVs, or other shareable collateral that improves the overall level of knowledge across digital and programmatic investment teams

Qualifications

• 7+ years of experience within the programmatic and digital industry
• Experience working on a pharmaceutical client preferred
• Strong experience across all digital media channels and ability to eloquently speak to each
• Strong understanding of business concepts and client objectives to identify expansion opportunities
• Consistent, exceptional project management
• Excellent verbal and written communications, presentation, and analytical skills
• Solutions orientated with strong critical thinking abilities and problem-solving skills
• Strong analytical thinking and mathematical skills
• Proficient in programmatic technology, platform, and partner solutions, including but not limited to, DSPs, ad servers, ad verification platforms, planning/financial platforms, DMPs, analytics & reporting dashboards, etc.

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

Job Details

Location: New York

Brand: Dentsu X

Time Type: Full time

Contract Type: Permanent

Annual base salary range: $114,425-$152,662. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation.

Equal Employment Opportunity

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Accommodation

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [e-mail] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital …

Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.

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