Director of Digital Marketing & Analytics

LifeBridge Health; Owings Mills (MD); Hybrid; USD 85,000 - 144,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

403(b) retirement plan with employer

Tuition reimbursement toward advanced

Generous paid time off

Job summary

LifeBridge Health in Baltimore seeks a Director of Digital Marketing and Analytics to set system-wide digital strategy across web, SEO, AI search, email, social, and patient access tools. You will lead the digital team, manage agency partners, and report to executive leadership.

This hybrid leadership role emphasizes turning performance data into actionable decisions, optimizing patient engagement, and embracing new marketing technologies to advance care access across Maryland's largest health

Qualifications

• 10+ years of progressive digital marketing experience, with leadership experience.
• Experience managing teams and external vendors in a complex organization.
• Expertise across SEO, email, social, web content management, and online advertising.

Responsibilities

• Develop and execute a comprehensive digital marketing strategy aligned with organizational goals.
• Lead digital marketing platform selection, vendor management, budget oversight, and ROI measurement.
• Drive innovation with AI-driven marketing tools and evolving digital best practices.
• Oversee websites governance and user experience.
• Manage digital patient access initiatives including online scheduling and live chat.
• Lead SEO and AI optimization strategies and local search management.
• Direct email marketing programs and audience segmentation.
• Oversee social media strategy and content initiatives.
• Mentor and develop digital marketing team members.
• Build partnerships with agencies, IT, communications and other teams.

Skills

Digital marketing leadership

Analytics & data-driven decisions

SEO & AI search

Vendor management

Education

Bachelor's degree in Marketing, Communications, Digital Media

Tools

CMS platforms

Google Analytics

Google Search Console

Email marketing platforms

Social media management tools

Job description

LifeBridge Health in Baltimore seeks a Director of Digital Marketing and Analytics to set system-wide digital strategy across web, SEO, AI search, email, social, and patient access tools. You will lead the digital team, manage agency partners, and report to executive leadership.

This hybrid leadership role emphasizes turning performance data into actionable decisions, optimizing patient engagement, and embracing new marketing technologies to advance care access across Maryland's largest health