Director- Digital Marketing and Analytics

LifeBridge Health; Baltimore (MD); On-site; USD 85,000 - 145,000; Full time

Benefits offered by this job

LifeBridge Health benefits

Job summary

LifeBridge Health is seeking a Director of Digital Marketing and Analytics to lead our digital marketing and analytics initiatives across the organization, partnering with surgeons, providers, and care teams to optimize patient engagement and care journeys.

The role drives ROI through SEO, email, social media, web content, and AI-enabled strategies, while mentoring a growing marketing team and coordinating with agencies, IT, and clinical partners to advance healthcare marketing across Maryland.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 10+ years of progressive digital marketing experience, with at least 5 years in a leadership or management role.
• Experience managing teams and external vendors in a complex, matrixed organization.
• Demonstrated expertise across core digital marketing disciplines: SEO, email marketing, social media, web content management, and online advertising.
• Strong analytical skills with the ability to translate data into actionable strategy and clear executive reporting.
• Proficiency with digital marketing platforms and tools (CMS, email marketing platforms, Google Analytics, Google Search Console, social media management tools).

Responsibilities

• Develop and execute a comprehensive digital marketing strategy aligned with goals and patient engagement.
• Lead platform selection, vendor management, budget oversight, and ROI measurement.
• Drive innovation through trends, AI-driven tools, and best practices.
• Oversee websites governance and brand consistency.
• Manage digital patient access initiatives (online scheduling, live chat, physician directory).
• Lead SEO and AI optimization, including local search and content adaptation.
• Direct email marketing programs, audience segmentation, automation, and compliance.
• Oversee social media strategy and community engagement.
• Mentor and develop marketing team; build cross-functional partnerships.

Skills

Digital marketing

Analytics

Leadership

Vendor management

SEO

Email marketing

Social media

Team mentoring

Strategic thinking

Data reporting

Education

Bachelor's degree in Marketing, Communications, Digital Media, or related field

Tools

CMS platforms

Google Analytics

Google Search Console

Job description

LifeBridge Health is seeking a Director of Digital Marketing and Analytics to join our Marketing team. You will act as a primary care coordinator for surgeons, referring physicians, nursing staff, and other healthcare providers to ensure seamless patient care throughout their treatment journey.

We deliver innovative, high-quality care centered on improving patient health and champion preventive services, educational programs and wellness offerings to the people of Greater Baltimore and across the state of Maryland. With more than one million patient touchpoints each year, LifeBridge Health is recognized as one of the largest and most integrated providers of health-related services. We care for all people with compassion. We support innovation. And we improve the health of our communities with innovative programs.

Responsibilities:

• Develop and execute a comprehensive digital marketing strategy aligned with organizational goals, service line priorities, and patient engagement objectives.
• Lead digital marketing platform selection, vendor management, budget oversight, and performance measurement to maximize ROI across channels.
• Drive innovation by monitoring industry trends, emerging technologies, AI-driven marketing tools, and evolving digital best practices.
• Oversee the strategy, governance, and continuous optimization of all organizational websites, ensuring a consistent user experience and brand presence.
• Manage digital patient access initiatives, including online scheduling, live chat, and physician directory optimization to enhance the patient journey.
• Lead SEO and AI optimization strategies, including local search management, content optimization, and adaptation to search engine and AI platform changes.
• Direct email marketing programs, audience segmentation, automation workflows, compliance requirements, and campaign performance improvement.
• Oversee social media strategy, community engagement, online reputation management, and content initiatives to increase visibility and audience engagement.
• Lead, mentor, and develop digital marketing team members while fostering accountability, collaboration, and continuous professional growth.
• Build and manage effective partnerships with agencies, vendors, IT, communications, physician services, and marketing teams to support organizational objectives.

Requirements:

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 10+ years of progressive digital marketing experience, with at least 5 years in a leadership or management role.
• Experience managing teams and external vendors in a complex, matrixed organization.
• Demonstrated expertise across core digital marketing disciplines: SEO/AIO, email marketing, social media, web content management, and online advertising.
• Strong analytical skills with the ability to translate data into actionable strategy and clear executive reporting.
• Proficiency with digital marketing platforms and tools (e.g., CMS platforms, email marketing platforms, Google Analytics, Google Search Console, social media management tools).

Preferred

• Experience in healthcare marketing or a regulated industry.
• Familiarity with physician directory platforms and patient access tools (online scheduling, live chat).
• Knowledge of HIPAA considerations as they apply to digital marketing practices.
• Experience with AI-driven marketing tools and an understanding of how generative AI is reshaping search and content strategy.

Pay Range: $61.35 to $104.72 Based On Experience

Medical, dental, and vision coverage starting the first of the month after hire, plus wellness programs and mental health support

403(b) retirement plan with employer match, pension, and life and disability insurance

Tuition reimbursement toward advanced degrees and specialty certifications

Generous paid time off, fitness discounts, and free on-site parking

About Sinai Hospital

Sinai Hospital of Baltimore is a nationally recognized academic medical center, a designated Level II Trauma Center, and the largest community hospital in Maryland. As part of LifeBridge Health - one of the region's most comprehensive healthcare systems - Sinai delivers advanced care with a mission to improve the health of the communities we serve, and to take care of the people who take care of patients.

About LifeBridge Health

LifeBridge Health is a dynamic, purpose-driven health system redefining care delivery across the mid-Atlantic and beyond, anchored by our mission to "improve the health of people in the communities we serve." Join us to advance health access, elevate patient experiences, and contribute to a system that values bold ideas and community-centered care.

With over 14,000 employees, 130 care locations, and two million annual patient encounters, we combine strategic growth, innovation, and deep community commitment to deliver exceptional care anchored by five leading centers in Maryland.

Our organization thrives on a culture of CARE BRAVELY-where compassion, courage, and urgency drive every decision, empowering teams to shape the future of healthcare.

LifeBridge Health complies with applicable Federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex or sexual orientation and gender identity/expression. LifeBridge Health does not exclude people or treat them differently because of race, color, national origin, age, disability, sex or sexual orientation and gender identity/expression.