Director- Digital Marketing and Analytics

LifeBridge Health; Owings Mills (MD); Hybrid; USD 84,000 - 145,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

403(b) retirement plan with employer &

Tuition reimbursement

Paid time off & parking

Job summary

LifeBridge Health in Baltimore, MD, seeks a Director of Digital Marketing and Analytics to lead system-wide digital strategy across web, SEO, AI-driven marketing tools, email, social, and patient access initiatives. You will guide performance-based decisions, manage budgets, and partner with agencies and executive leadership to advance patient engagement and care access.

The role emphasizes hybrid leadership, data-driven strategy, and the adoption of innovative marketing technology within one of

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• 10+ years of progressive digital marketing experience, with at least 5 years in leadership.
• Experience managing teams and external vendors in a complex organization.
• Expertise across SEO/AIO, email marketing, social media, web content management, and online advertising.
• Strong analytical skills with data-driven executive reporting.
• Proficiency with digital marketing platforms and tools (CMS, email platforms, GA, GSC).

Responsibilities

• Develop and execute a comprehensive digital marketing strategy aligned with organizational goals, service line priorities, and patient engagement objectives.
• Lead platform selection, vendor management, budget oversight, and performance measurement to maximize ROI across channels.
• Drive innovation by monitoring trends, AI-driven tools, and evolving digital best practices.
• Oversee strategy, governance, and optimization of all websites for consistent UX and brand presence.
• Manage digital patient access initiatives (online scheduling, live chat, physician directory optimization).
• Lead SEO and AI optimization strategies, local search management, content optimization, and adaptation to changes in search and AI platforms.
• Direct email marketing programs, audience segmentation, automation workflows, and campaign performance improvement.
• Oversee social media strategy, online reputation management, and content initiatives to increase visibility and engagement.
• Lead, mentor, and develop digital marketing team members; foster accountability and collaboration.
• Build and manage partnerships with agencies, vendors, IT, communications, physician services, and marketing teams.

Skills

Digital marketing leadership

Analytical reporting

SEO/AI marketing

Email marketing

Social media management

Content management

Vendor management

Budget oversight

Team mentoring

Agency partnerships

Education

Bachelor's degree in Marketing/Communications

Tools

CMS platforms

Email marketing platforms

Google Analytics

Google Search Console

Social media tools

Job description

As Director of Digital Marketing and Analytics at LifeBridge Health in Baltimore, Maryland, you'll step into a hybrid leadership role setting system-wide digital strategy across web, SEO and AI search, email, social, and patient access tools, and turning performance data into decisions that shape how patients find, choose, and book care. You'll lead the digital team and agency partners with budget authority, direct visibility with executive leadership, and the freedom to bring new marketing technology and approaches to one of Maryland's largest health systems.

Why join LifeBridge Health?

We deliver innovative, high-quality care centered on improving patient health and champion preventive services, educational programs and wellness offerings to the people of Greater Baltimore and across the state of Maryland. With more than one million patient touchpoints each year, LifeBridge Health is recognized as one of the largest and most integrated providers of health-related services. We care for all people with compassion. We support innovation. And we improve the health of our communities with innovative programs.

Responsibilities

• Develop and execute a comprehensive digital marketing strategy aligned with organizational goals, service line priorities, and patient engagement objectives.
• Lead digital marketing platform selection, vendor management, budget oversight, and performance measurement to maximize ROI across channels.
• Drive innovation by monitoring industry trends, emerging technologies, AI-driven marketing tools, and evolving digital best practices.
• Oversee the strategy, governance, and continuous optimization of all organizational websites, ensuring a consistent user experience and brand presence.
• Manage digital patient access initiatives, including online scheduling, live chat, and physician directory optimization to enhance the patient journey.
• Lead SEO and AI optimization strategies, including local search management, content optimization, and adaptation to search engine and AI platform changes.
• Direct email marketing programs, audience segmentation, automation workflows, compliance requirements, and campaign performance improvement.
• Oversee social media strategy, community engagement, online reputation management, and content initiatives to increase visibility and audience engagement.
• Lead, mentor, and develop digital marketing team members while fostering accountability, collaboration, and continuous professional growth.
• Build and manage effective partnerships with agencies, vendors, IT, communications, physician services, and marketing teams to support organizational objectives.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 10+ years of progressive digital marketing experience, with at least 5 years in a leadership or management role.
• Experience managing teams and external vendors in a complex, matrixed organization.
• Demonstrated expertise across core digital marketing disciplines: SEO/AIO, email marketing, social media, web content management, and online advertising.
• Strong analytical skills with the ability to translate data into actionable strategy and clear executive reporting.
• Proficiency with digital marketing platforms and tools (e.g., CMS platforms, email marketing platforms, Google Analytics, Google Search Console, social media management tools).

Preferred

• Experience in healthcare marketing or a regulated industry.
• Familiarity with physician directory platforms and patient access tools (online scheduling, live chat).
• Knowledge of HIPAA considerations as they apply to digital marketing practices.
• Experience with AI-driven marketing tools and an understanding of how generative AI is reshaping search and content strategy.

Pay Range: $61.35 to $104.72 Based On Experience

Benefits:

• Medical, dental, and vision coverage starting the first of the month after hire, plus wellness programs and mental health support
• 403(b) retirement plan with employer match, pension, and life and disability insurance
• Tuition reimbursement toward advanced degrees and specialty certifications
• Generous paid time off, fitness discounts, and free on-site parking

About Sinai Hospital

Sinai Hospital of Baltimore is a nationally recognized academic medical center, a designated Level II Trauma Center, and the largest community hospital in Maryland. As part of LifeBridge Health - one of the region's most comprehensive healthcare systems - Sinai delivers advanced care with a mission to improve the health of the communities we serve, and to take care of the people who take care of patients.

About LifeBridge Health

LifeBridge Health is a dynamic, purpose-driven health system redefining care delivery across the mid-Atlantic and beyond, anchored by our mission to "improve the health of people in the communities we serve." Join us to advance health access, elevate patient experiences, and contribute to a system that values bold ideas and community-centered care.

With over 14,000 employees, 130 care locations, and two million annual patient encounters, we combine strategic growth, innovation, and deep community commitment to deliver exceptional care anchored by five leading centers in Maryland.

Our organization thrives on a culture of CARE BRAVELY-where compassion, courage, and urgency drive every decision, empowering teams to shape the future of healthcare.

LifeBridge Health complies with applicable Federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex or sexual orientation and gender identity/expression. LifeBridge Health does not exclude people or treat them differently because of race, color, national origin, age, disability, sex or sexual orientation and gender identity/expression.