Healthcare Digital Marketing & Analytics Director

LifeBridge Health; Baltimore (MD); On-site; USD 85,000 - 145,000; Full time

Benefits offered by this job

LifeBridge Health benefits

Job summary

LifeBridge Health is seeking a Director of Digital Marketing and Analytics to lead our digital marketing and analytics initiatives across the organization, partnering with surgeons, providers, and care teams to optimize patient engagement and care journeys.

The role drives ROI through SEO, email, social media, web content, and AI-enabled strategies, while mentoring a growing marketing team and coordinating with agencies, IT, and clinical partners to advance healthcare marketing across Maryland.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 10+ years of progressive digital marketing experience, with at least 5 years in a leadership or management role.
• Experience managing teams and external vendors in a complex, matrixed organization.
• Demonstrated expertise across core digital marketing disciplines: SEO, email marketing, social media, web content management, and online advertising.
• Strong analytical skills with the ability to translate data into actionable strategy and clear executive reporting.
• Proficiency with digital marketing platforms and tools (CMS, email marketing platforms, Google Analytics, Google Search Console, social media management tools).

Responsibilities

• Develop and execute a comprehensive digital marketing strategy aligned with goals and patient engagement.
• Lead platform selection, vendor management, budget oversight, and ROI measurement.
• Drive innovation through trends, AI-driven tools, and best practices.
• Oversee websites governance and brand consistency.
• Manage digital patient access initiatives (online scheduling, live chat, physician directory).
• Lead SEO and AI optimization, including local search and content adaptation.
• Direct email marketing programs, audience segmentation, automation, and compliance.
• Oversee social media strategy and community engagement.
• Mentor and develop marketing team; build cross-functional partnerships.

Skills

Digital marketing

Analytics

Leadership

Vendor management

SEO

Email marketing

Social media

Team mentoring

Strategic thinking

Data reporting

Education

Bachelor's degree in Marketing, Communications, Digital Media, or related field

Tools

CMS platforms

Google Analytics

Google Search Console

Job description

LifeBridge Health is seeking a Director of Digital Marketing and Analytics to lead our digital marketing and analytics initiatives across the organization, partnering with surgeons, providers, and care teams to optimize patient engagement and care journeys.

The role drives ROI through SEO, email, social media, web content, and AI-enabled strategies, while mentoring a growing marketing team and coordinating with agencies, IT, and clinical partners to advance healthcare marketing across Maryland.