Senior Digital Growth Director: Marketing, AI & CRM

Unified Women’s Healthcare, LP; United States; On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Health Coverage

Paid Time Off

Financial & Retirement Planning

Income Protection

Wellbeing Support

Professional Development

Job summary

The Senior Director leads the digital growth function, overseeing paid media, web, CRM, and the marketing technology that supports them. You will shape annual digital plans, set budgets, and direct partners to drive patient growth and attribution across markets.

This role requires extensive experience in performance marketing, CRM deployments, and AI-enabled marketing, with a track record of delivering measurable results while ensuring HIPAA compliance and cross‑functional collaboration.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field is required.
• MBA preferred.
• 12+ years of performance marketing experience required.
• 5+ years leading teams and agency partners.
• Experience owning multi-million-dollar paid media budgets.
• Experience leading CRM or marketing automation implementations.
• Strong command of analytics, tracking, attribution, and testing.
• Experience in regulated healthcare marketing (HIPAA/TCPA) is preferred.

Responsibilities

• Set the annual digital marketing strategy and plan, including channel mix and budgets.
• Own paid media performance across search, social, and other channels; direct agencies and teams.
• Own website and landing page performance, UX, SEO, and conversions.
• Lead CRM and lifecycle marketing, including email and SMS communications.
• Run ongoing testing to improve campaigns and site performance.
• Partner with leadership to translate plans into budgets and targets.
• Oversee marketing technology strategy, roadmap, and vendor portfolio.
• Ensure compliance with HIPAA, TCPA, and privacy laws.

Skills

Digital analytics

Attribution

Testing

Paid media

CRM/Marketing automation

Marketing AI adoption

Leadership

Education

Bachelor's degree in Marketing, Business, or related field

MBA preferred

Tools

Marketing automation platforms

CRM platforms

Job description

The Senior Director leads the digital growth function, overseeing paid media, web, CRM, and the marketing technology that supports them. You will shape annual digital plans, set budgets, and direct partners to drive patient growth and attribution across markets.

This role requires extensive experience in performance marketing, CRM deployments, and AI-enabled marketing, with a track record of delivering measurable results while ensuring HIPAA compliance and cross‑functional collaboration.