Director of Digital Growth & Marketing Strategy

Banner Health Corporate; Phoenix (AZ); On-site; USD 120,000 - 180,000; Full time

Job summary

Banner Health Corporate in Phoenix, AZ seeks a Director of Digital Marketing to lead strategy, execution, and optimization across owned and organic channels including email, social, SEO/AEO, and emerging platforms. You will drive cross-functional collaboration and build organizational capability for data-driven marketing at scale.

You will lead a matrixed team, manage budgets and vendors, and shape digital channel strategies to achieve measurable business outcomes while advancing Banner Health's

Qualifications

• Bachelor-level degree in marketing, communications, business, or related field.
• 7+ years of progressive digital marketing experience across multiple channels.
• 5+ years of leadership experience building and guiding teams.
• Proven track record in integrated digital marketing strategies with measurable results.
• Deep expertise in email marketing strategy, execution, and optimization.
• Strong background in organic social media marketing and community management.
• Solid understanding of SEO/AEO and technical optimization.
• Experience with cross-channel planning and marketing automation.
• Ability to translate business objectives into executable strategies.

Responsibilities

• Lead digital marketing planning and cross-channel orchestration for integrated campaigns.
• Own enterprise email marketing strategy, execution, and optimization.
• Own enterprise social media strategy, execution, and community management.
• Own SEO/AEO strategy and organic search optimization.
• Explore and pilot emerging digital channels and tactics.
• Drive performance optimization and conversion rate improvement.
• Build and lead a high-performing digital marketing team.
• Manage digital marketing budgets, vendors, and agencies.
• Partner across teams for integrated execution and governance.

Skills

Leadership

Digital marketing

Email marketing

Social media

SEO/AEO

Analytics

Cross-functional collaboration

Campaign planning

Budget management

Vendor management

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Master's degree (Preferred)

Tools

Marketing automation platforms

Analytics tools

Job description

Banner Health Corporate in Phoenix, AZ seeks a Director of Digital Marketing to lead strategy, execution, and optimization across owned and organic channels including email, social, SEO/AEO, and emerging platforms. You will drive cross-functional collaboration and build organizational capability for data-driven marketing at scale.

You will lead a matrixed team, manage budgets and vendors, and shape digital channel strategies to achieve measurable business outcomes while advancing Banner Health's