Director of Digital Marketing

Search Solution Group; Charlotte (NC); On-site; USD 140,000 - 200,000; Full time

Job summary

Search Solution Group is seeking a Director of Digital Marketing for a Financial Services client in Charlotte, NC. This role will lead digital marketing strategy and campaign execution across channels, partnering with Sales, Product, Compliance, and Technology to drive measurable business results.

The ideal candidate has 8–10+ years in digital marketing, hands-on experience across programmatic, SEO/SEM, email, and marketing automation, with strong analytics to optimize ROI while maintaining

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or related field.
• 8–10+ years of digital marketing experience.
• Experience across multiple channels and regulated industries preferred.

Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with brand objectives.
• Lead digital campaigns across programmatic advertising, SEO/SEM, email marketing, and marketing automation platforms.
• Manage and optimize marketing automation and CRM programs, including segmentation and lead management.
• Analyze campaign performance and provide data-driven recommendations to improve ROI.
• Collaborate with Sales, Product, Compliance, and Technology teams to ensure aligned marketing initiatives.

Skills

Digital marketing

Campaign management

Marketing analytics

Pardot

Salesforce

Programmatic advertising

SEO/SEM

Email marketing

Project management

Communication

Education

Bachelor’s degree in Marketing, Business, Communications

Tools

Pardot

Salesforce

Job description

Search Solution Group is seeking a Director of Digital Marketing on behalf of our client, a Financial Services company. This role will lead digital marketing strategy and campaign execution across multiple channels, helping strengthen brand presence, engage target audiences, and drive measurable business results. The ideal candidate will bring strong digital marketing expertise, analytical skills, and the ability to collaborate across sales, product, compliance, and technology teams in a regulated environment.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with business and brand objectives.
• Lead digital campaigns across programmatic advertising, SEO/SEM, email marketing, and marketing automation platforms.
• Manage and optimize marketing automation and CRM programs, including campaign development, audience segmentation, and lead management.
• Analyze campaign performance, identify trends and opportunities, and make data-driven recommendations to improve ROI.
• Ensure digital campaigns consistently reflect the company’s brand voice, positioning, and creative standards.
• Manage multiple campaigns, projects, timelines, and priorities while ensuring high-quality execution.
• Partner with Sales, Product, Compliance, Technology, and other internal teams to develop and execute effective marketing initiatives.
• Monitor industry trends, digital marketing developments, and emerging technologies to identify opportunities for innovation.
• Anticipate potential issues and proactively develop solutions to maintain campaign quality, compliance, and performance.
• Provide reporting and insights to leadership on campaign performance and digital marketing effectiveness.

Education

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

Experience

• 8–10+ years of experience in digital marketing, campaign management, or a related field.
• Experience within asset management, financial services, or another regulated industry strongly preferred.
• Hands‑on experience managing digital marketing campaigns across multiple channels.

Skills

• Strong digital marketing and campaign management skills.
• Experience with marketing automation and CRM platforms; Pardot and Salesforce preferred.
• Programmatic advertising, SEO/SEM, and email marketing experience.
• Strong analytical and data interpretation skills.
• Excellent project management and organizational abilities.
• Strong written and verbal communication skills.
• Ability to manage multiple priorities and deadlines in a fast‑paced environment.

Certifications

• No specific certification required.

Knowledge

• Digital marketing strategy, campaign execution, and performance optimization.
• Marketing automation and CRM systems.
• SEO/SEM, email marketing, and programmatic advertising.
• Brand strategy and advertising principles.
• Digital analytics, campaign reporting, and ROI measurement.
• Marketing considerations within regulated industries.

Key Competencies

• Strategic and analytical thinker
• Strong project management and organizational skills
• Detail-oriented and quality-focused
• Proactive problem solver
• Collaborative and relationship-oriented
• Strong communicator and presenter
• Adaptable and comfortable managing competing priorities
• Positive, team-oriented approach
• Ability to work independently and take ownership of projects
• Strong business and brand awareness

Company Overview

Company Industry: Financial Services
Location: Charlotte, NC

Equal Opportunity Employer Statement

Search Solution Group is an Equal Opportunity Employer committed to fostering an inclusive workplace where diversity is valued and respected. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status in our hiring process or employment practices. We believe that a diverse workforce brings unique perspectives and strengths, driving innovation and growth. All employment decisions are based on qualifications, merit, and business needs. We welcome applicants from all backgrounds to apply and contribute to our team.

Disclaimer

Please note that the job description provided is not exhaustive and is subject to change. Additional duties may be assigned as needed to meet the evolving needs of the organization and to ensure the successful completion of projects and objectives.