Director, Digital Marketing Engineering

Dollar General; Nashville (TN); On-site; USD 90,000 - 150,000; Full time

Job summary

An established industry player is seeking a Director of Digital Marketing Engineering to spearhead innovative strategies in a rapidly evolving tech landscape. This pivotal role involves leading a talented team of engineers, driving the development of cutting-edge marketing technologies, and ensuring the seamless integration of complex systems. You will be at the forefront of optimizing internal and external technologies while managing budgets and vendor relationships. If you're passionate about leveraging technology to enhance marketing capabilities and thrive in a collaborative environment, this opportunity is perfect for you.

Qualifications

• 10+ years of technology experience with a focus on digital marketing.
• Experience in leading large teams and managing complex projects.

Responsibilities

• Lead the technical strategy and manage a team of engineers.
• Develop marketing engineering strategy and manage vendor relationships.

Skills

Digital Marketing Technologies

Campaign Management

Content Management

Customer Relationship Management (CRM)

Analytics

Project Management

Excellent Communication Skills

Leadership

Education

Bachelor's Degree in Computer Science

12 years of IT experience

Tools

Agile SDLC

Customer Data Platforms

Cloud-based Technology Solutions

Job description

The Director of Digital Marketing Engineering leads the team in technical strategy, building software and managing a team of engineers. The role is required to keep abreast of emerging technology trends and applications in the marketing industry, including advertising, campaign management, content management, site optimization, customer relationship management (CRM), personalization, loyalty and paid media. The position will directly manage the engineers, technology strategy and Level 3 support of DG’s Marketing technology stack. This role is responsible for developing the marketing engineering strategy for optimizing technologies developed internally and those acquired externally, eliminating technical debt and coordinating with cross-team dependencies. This requires management of multiple complex products and initiatives. The position will be required to partner with external vendors, contractors and offshore teams to obtain talent and technology. This position will have budget responsibility.

Duties & Responsibilities:

• Accountable for Marketing capabilities including, level of effort, solution options (build or buy), solution design and implementation along with necessary expert consulting time and application configuration with a focus on segmentation, campaigns and personalization.
• Owns marketing engineering deliverables and reporting on them as well as collaboration with dependent technology teams and supporting other engineering requests that need marketing technology support, such as projects that need customer data.
• Evaluate, improve, and implement processes across teams or functional area to advance engineering excellence.
• Lead the team in determining the best repair, and ensure appropriate maintenance, and documentation.
• Provide career development to reports with individual development plans, annual training opportunities and consistent feedback. Maintain a high performing engineering team.
• Manage annual budget and team OKRs with monthly and quarterly reporting.
• Manage vendor relationships by influencing and negotiating work arrangements that maintain cost/performance balance.

Knowledge & Skills:

• Must have experience in marketing technologies across digital marketing, campaign management, advertising, content management, decisioning, orchestration, site optimization, analytics, and customer segmentation.
• Must have experience in customer data platforms, personalization and loyalty technologies.
• Direct management of technical staff as well as manager level staff.
• Demonstrated in-depth expertise in the design, development, implementation, diagnosis, or repair of technology solutions.
• Experience with hardware, software, data models, methods, and other technology-based intellectual property.
• Experience providing cost estimates, domain-specific support services and total cost of ownership analysis.
• The ability to lead multiple complex projects from inception through completion. Projects may include complex cross product integrations.
• Excellent communication skills and the ability to write effectively. Tactful and diplomatic when required.
• Ability to motivate, reward, and provide constructive criticism and corrective action.
• Ability to teach, mentor and enhance skills of staff from entry level through leadership.
• Ability to set goals, evaluate and measure performance, and provide informal and formal feedback on performance.
• Ability to delegate and achieve desired results from direct reports and provide accountability at an individual, team and departmental level.
• Ability to influence and provide informal leadership to stakeholders and cross-functional partners.

Work Experience:

• Bachelor’s degree in Computer Science, related field or 12-years of IT experience.
• Total of 10 or more years of technology related experience required, with a software development lifecycle (SDLC or related technical background. Agile SDLC experience preferred.
• Prior experience in leading groups of 20 or more people, with at least 8 direct reports.
• 7 years of technology design experience inclusive of scalability, disaster recovery, resiliency, obsolescence security and suitability.
• 5+ years of experience working with and managing offshore resources.
• 5+ years of marketing technology platform experience in campaign and media technologies.
• 5+ years in cloud-based technology solutions.
• 3+ years of experience with customer relationship management, offer management technologies and customer 360 technologies.

Seniority level

• Director

Employment type

• Full-time

Job function

• Information Technology, Engineering, and Marketing

Industries

• Retail, Hospitality, and Technology, Information and Media