Digital Marketing Director: Multi-Channel Growth

Search Solution Group; Charlotte (NC); On-site; USD 140,000 - 200,000; Full time

Job summary

Search Solution Group is seeking a Director of Digital Marketing for a Financial Services client in Charlotte, NC. This role will lead digital marketing strategy and campaign execution across channels, partnering with Sales, Product, Compliance, and Technology to drive measurable business results.

The ideal candidate has 8–10+ years in digital marketing, hands-on experience across programmatic, SEO/SEM, email, and marketing automation, with strong analytics to optimize ROI while maintaining

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or related field.
• 8–10+ years of digital marketing experience.
• Experience across multiple channels and regulated industries preferred.

Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with brand objectives.
• Lead digital campaigns across programmatic advertising, SEO/SEM, email marketing, and marketing automation platforms.
• Manage and optimize marketing automation and CRM programs, including segmentation and lead management.
• Analyze campaign performance and provide data-driven recommendations to improve ROI.
• Collaborate with Sales, Product, Compliance, and Technology teams to ensure aligned marketing initiatives.

Skills

Digital marketing

Campaign management

Marketing analytics

Pardot

Salesforce

Programmatic advertising

SEO/SEM

Email marketing

Project management

Communication

Education

Bachelor’s degree in Marketing, Business, Communications

Tools

Pardot

Salesforce

Job description

Search Solution Group is seeking a Director of Digital Marketing for a Financial Services client in Charlotte, NC. This role will lead digital marketing strategy and campaign execution across channels, partnering with Sales, Product, Compliance, and Technology to drive measurable business results.

The ideal candidate has 8–10+ years in digital marketing, hands-on experience across programmatic, SEO/SEM, email, and marketing automation, with strong analytics to optimize ROI while maintaining