Digital Marketing Manager

Zgraph; Daytona Beach (FL); On-site; USD 45,000 - 70,000; Full time

Benefits offered by this job

Salary range disclosed

Fulltime position

Holiday entitlement

Medical benefits

Sick leave

Vacation

Job summary

Zgraph in Daytona Beach, FL is seeking a Digital Marketing Manager to lead a team delivering integrated digital marketing for diverse clients. You will guide strategy, content creation, campaign execution, and performance analysis across channels.

Responsibilities include SEO/SEM optimization, email marketing, social media management, and client communications. A Bachelor's degree and 3-5 years in digital marketing are required; salary range is $45k-$70k with full benefits.

Qualifications

• Bachelor's degree in Marketing, Communication, Journalism or equivalent required.
• Minimum 3-5 years of experience in digital marketing/social media preferred.
• Strong understanding of interactive marketing strategy, CRM, SEO/SEM, analytics, email campaigns, and lead management.

Responsibilities

• Collaborate with clients and team members to articulate integrated digital marketing strategies within budgets.
• Implement email marketing initiatives including HTML emails, database queries, and reporting.
• Manage reporting and interpret metrics across all digital platforms, telling a story with data.
• Continuously analyze and optimize SEO to drive traffic and customer acquisition.
• Develop content for social/digital platforms to support launches and campaigns.
• Serve as primary contact for clients, press, analysts, and media.
• Write press releases, case studies and contributed articles.
• Review new technologies to keep the company at the forefront of digital marketing.

Skills

Digital marketing

SEO/SEM

Content creation

CRM & data analysis

Social media marketing

Client communication

Education

Bachelor's degree in Marketing/Communication

Tools

MS Office

Adobe CS

Web-based software

Job description

The Digital Marketing Manager will be expected to lead a team that effectively crafts and implements digital marketing initiatives including search marketing, social media, email marketing and lead management for clients in a variety of industries. Candidates should expect to be engaged in managing multiple team members, clients and simultaneous projects, assisting in crafting content, creative and strategy; and driving resolution to keep critical projects and campaigns on task.

Responsibilities

• Collaborate with clients and team members to create planning documents and briefs that articulate integrated strategies for digital marketing including campaign objectives, target audience, key messages/content, program sequencing, recommended touch points, and key metrics or benchmarks within specified budgets
• Implement email marketing initiatives including building of HTML emails, database, query, and post campaign reporting and analytics
• Manage regular reporting and tracking, interpret implications, report metrics appropriately, and flag issues regarding all digital platforms (website, social media, etc.) using both internal and external tools. Synthesize data to "tell the story" rather than just reporting numbers
• Continuous analysis and optimization of SEO efforts and results - derive actionable insights and programs to increase rank, drive traffic, and ultimately customer acquisition and engagement
• Develop compelling content for social and digital media platforms including Twitter, Facebook, Pinterest, Google+, YouTube, Vimeo, and Instagram to provide reach for key launches, promotions and viral marketing efforts
• Serve as primary point of contact for all clients, press, analysts, and media
• Write press releases, case studies and contributed articles
• Review new technologies and keep the company at the forefront of developments in digital marketing

Requirements

Special Skills:

• Bachelor's degree in Marketing, Communication, Journalism or equivalent required
• Minimum 3-5 years of experience in digital marketing/social media preferred
• Strong understanding and passion for the technical aspects of interactive marketing strategy and database management, including website design, production and usability, CRM, SEO/SEM, analytics, e-mail campaigns, lead generation and management, online advertising and emerging education technologies
• Strong recent working knowledge and expertise in the digital space, including social media platforms (i.e. Facebook, Twitter, YouTube, Instagram, etc.)
• Well-versed with recent experience in digital media and social media metrics
• Superior written and verbal communication and interpersonal skills
• Great partnership/communication skills within the department and across functions
• Exceptional, proven presentation skills to explain/sell creative concepts
• Experience working with MS Office, Adobe CS & web-based software
• Organizational skills with high attention to detail, ability to multitask in a fast paced environment and work effectively under changing priorities with time sensitive materials in a timely and efficient manner and follow through, are required

Benefits

Salary Range: $45,000 to $70,000 Annually

Hours Per Week: Fulltime Position

Benefits: Holidays - Medical - Sick Leave - Vacation