Associate Director of Digital Strategy

Carter Murray; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

Carter Murray is seeking an Associate Director / Director of Digital Strategy to lead senior digital strategy across a portfolio of B2B client accounts. The role requires independent client leadership, cross-functional collaboration, and expertise across paid media, SEO, analytics, and marketing automation.

The ideal candidate excels at translating business objectives into measurable digital strategies and has strong executive presence to advise senior stakeholders.

Qualifications

• 6–8+ years in digital marketing, preferably in agencies or consultancies.
• Strong B2B digital marketing experience with client leadership.
• Ability to lead client accounts or major digital workstreams.
• Deep expertise in at least one digital discipline with broad awareness.

Responsibilities

• Serve as a senior digital strategy lead across multiple B2B client accounts.
• Lead client meetings, discovery sessions, and strategic presentations.
• Be SME in a core digital specialty and guide programs across channels.
• Advise clients on platforms and strategies including LinkedIn, Google, GA4, SEO.
• Partner with cross-functional teams to execute digital strategies.
• Review plans, campaigns, and deliverables to identify gaps and opportunities.
• Use data to uncover insights and optimize performance.
• Expand programs and deepen client relationships.

Skills

6–8+ years of digital marketing

B2B digital marketing experience

lead client accounts

deep expertise in at least one digital

cross-discipline knowledge across paid

platform familiarity (LinkedIn, Google

analytics and marketing automation

executive presence with clients

presentation and project leadership

proactive problem solving

Tools

GA4

HubSpot

Demandbase

LinkedIn

Google

Job description

Our client, a growing B2B marketing and communications agency, is seeking an Associate Director / Director of Digital Strategy to serve as a senior digital strategist across a portfolio of client accounts

This person will own digital strategy, independently lead client relationships and meetings, oversee integrated digital marketing programs, and guide cross-functional teams across paid media, search, content, analytics, automation, and account-based marketing.

The ideal candidate is a T-shaped digital marketer: someone with deep expertise in at least one digital discipline or platform, paired with strong working knowledge across the broader digital ecosystem. You should be comfortable advising senior clients, challenging recommendations, identifying opportunities, and translating business objectives into clear, measurable digital strategies.

This is a highly visible, client-facing role for someone who can operate strategically while still getting into the details when needed.

What You’ll Do

• Serve as a senior digital strategy lead across multiple B2B client accounts.
• Independently lead client meetings, discovery sessions, campaign reviews, performance discussions, and strategic presentations.
• Serve as a subject matter expert in a core digital specialty such as paid social, paid search, SEO/AEO/GEO, analytics, or marketing automation.
• Develop and guide B2B programs across paid media, search, content, analytics, automation, demand generation, and ABM.
• Advise clients on platforms and strategies including LinkedIn, Google, GA4, SEO, AEO, GEO, programmatic advertising, and marketing automation.
• Partner with media, content, creative, analytics, technical, and project management teams to execute digital strategies.
• Review campaign plans, media recommendations, reporting, workflows, and creative deliverables to identify gaps and opportunities.
• Use data and analytics to uncover insights, optimize performance, and make strategic recommendations.
• Identify opportunities to expand programs and deepen client relationships.
• Support new business pitches, digital audits, and the continued development of the agency’s digital capabilities.

What We’re Looking For

• 6–8+ years of digital marketing experience, ideally within an advertising, marketing, digital agency, consultancy, or client services environment.
• Strong B2B digital marketing experience with responsibility for strategy and client relationships.
• Proven ability to independently lead client accounts or major digital workstreams.
• Deep expertise in at least one digital discipline with strong knowledge across the broader digital mix.
• Experience across paid media, performance marketing, demand generation, ABM, SEO, content strategy, analytics, and marketing automation.
• Familiarity with platforms such as LinkedIn, Google, GA4, HubSpot, and Demandbase.
• Exposure to AEO, GEO, programmatic advertising, and awareness campaigns is a plus.
• Strong executive presence and confidence advising senior client stakeholders.
• Ability to challenge assumptions, evaluate work critically, and provide clear, actionable recommendations.
• Excellent presentation, organization, and project leadership skills.
• Proactive, solutions-oriented approach with the ability to balance strategic thinking with hands‑on problem‑solving.