Director of Digital Growth & Transformation

Atlantic Group; Waltham (MA); Hybrid; USD 200,000 - 250,000; Full time

Job summary

Atlantic Group in Waltham, MA is seeking a Director of Digital Marketing to lead digital strategy, marketing tech, and customer engagement across marketing, product, sales, and technology. This executive role focuses on digital transformation to boost acquisition, product adoption, and business performance, with hybrid work schedule and a compensation range of $200,000 to $250,000 per year plus bonus.

The ideal candidate has 10+ years in B2B digital marketing within healthcare, life sciences, or

Qualifications

• Bachelor’s degree in Marketing, Business, Communications; MBA preferred.
• 10+ years in digital marketing, marketing technology, or marketing operations with leadership.
• Experience in healthcare, life sciences, medical devices, or B2B regulated industries preferred.
• Strong leadership, communication, analytics and project management skills.

Responsibilities

• Develop and execute digital marketing strategies to grow brand, engagement, leads.
• Lead marketing technology, data, analytics, and AI-enabled capabilities.
• Oversee integrated campaigns across web, email, search, paid media, social.
• Establish KPIs, analyze performance, use insights to improve ROI.
• Drive digital transformation and improve customer experiences.
• Lead and develop the team; collaborate with stakeholders and agencies.

Skills

Leadership

Digital Marketing

Analytics

CRM

Marketing Automation

SEO

AI-enabled Marketing

Communication

Project Management

Education

Bachelor's degree in Marketing/Business/Communications

MBA

Tools

CRM platforms

Marketing Automation

Digital Analytics

SEO

Customer Data Platform

AI marketing technologies

Job description

Atlantic Group in Waltham, MA is seeking a Director of Digital Marketing to lead digital strategy, marketing tech, and customer engagement across marketing, product, sales, and technology. This executive role focuses on digital transformation to boost acquisition, product adoption, and business performance, with hybrid work schedule and a compensation range of $200,000 to $250,000 per year plus bonus.

The ideal candidate has 10+ years in B2B digital marketing within healthcare, life sciences, or