Digital Marketing Director

Confidential; Tennessee; Remote; USD 100,000 - 130,000; Full time

Benefits offered by this job

Competitive compensation

Comprehensive benefits package

Collaborative work environment

Job summary

A national healthcare organization is seeking a Director of Digital Marketing to lead and enhance digital growth. This fully remote role involves strategizing for patient acquisition, optimizing CRM platforms, and driving SEO and paid media campaigns. The ideal candidate should have over 8 years of experience in digital marketing, particularly in regulated industries like healthcare. The position offers the opportunity to influence enterprise-level strategies and be part of a mission-driven environment with competitive benefits.

Qualifications

• 8+ years of progressive digital marketing experience, ideally in healthcare.
• Experience in managing multi-site or multi-brand digital marketing.
• Leadership experience with distributed teams and external partnerships.

Responsibilities

• Lead and execute comprehensive digital marketing strategies.
• Optimize CRM strategy and manage lead management processes.
• Oversee SEO and local search optimization.

Skills

Digital marketing strategy

SEO

Paid search (Google Ads)

CRM platforms (Salesforce, HubSpot)

Data-driven campaign building

Analytical skills

Education

Bachelor’s degree in Marketing, Business, or related field

Master’s degree (preferred)

Job description

A rapidly growing, multi-site healthcare organization headquartered in Tennessee is seeking a Director of Digital Marketing to lead and scale its digital growth strategy. This individual will play a critical role in driving patient acquisition, optimizing marketing performance, and strengthening brand visibility across a distributed network of healthcare locations.

The ideal candidate brings a strategic mindset combined with hands-on expertise in CRM platforms, SEO, paid search (Google Ads), and multi-site digital campaign execution within a regulated healthcare environment. This role partners closely with executive leadership, operations, and clinical teams to ensure marketing initiatives directly support organizational growth objectives.

Key Responsibilities

• Lead and execute a comprehensive digital marketing strategy across a multi-location healthcare platform
• Own and optimize CRM strategy, including lead management, patient journey mapping, attribution, and conversion tracking
• Drive organic growth through SEO strategy, local search optimization, and ongoing content performance analysis
• Oversee Google Ads and paid media campaigns, managing budgets, performance metrics, and ROI optimization
• Develop and manage integrated digital campaigns across search, display, social, email, and web
• Partner with internal stakeholders to align marketing initiatives with operational and clinical goals in a remote environment
• Analyze performance data and deliver clear insights and recommendations to senior leadership
• Ensure all digital initiatives comply with healthcare regulations and brand standards
• Lead, mentor, and collaborate with internal team members and external agency partners

Qualifications

• 8+ years of progressive digital marketing experience, preferably within healthcare or highly regulated industries
• Proven success managing multi-site or multi-brand digital marketing strategies
• Deep expertise in CRM platforms (Salesforce, HubSpot, or similar)
• Strong command of SEO, SEM, and Google Ads with measurable growth results
• Experience building and scaling data-driven digital campaigns
• Strong analytical skills with the ability to translate data into actionable insights
• Leadership experience with distributed teams and external vendors
• Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred)

Why This Role

• Fully remote leadership role with national impact
• Organization headquartered in Nashville, TN
• Opportunity to shape and scale enterprise-level digital marketing strategy
• Collaborative, mission-driven healthcare organization
• Competitive compensation and comprehensive benefits package