Executive Director, Digital Experience & Growth

Beth Israel Lahey Health; Boston (MA); On-site; USD 130,000 - 180,000; Full time

Job summary

A leading health care organization in Boston is seeking an Executive Director of Digital Experience to shape its digital customer engagement platforms. The ideal candidate will have over 10 years of experience in digital and social marketing, leading digital projects, and a strong background in healthcare marketing. The role requires strategic leadership to optimize platforms and utilize data-driven insights to enhance patient experiences.

Qualifications

• 10+ years of related work experience in digital and social marketing with a successful track record.
• Proven success as a digital leader with change implementation across disciplines.
• Experience leading large-scale digital projects such as site redesigns and CRM deployments.
• Health care experience required.

Responsibilities

• Develop and lead a comprehensive digital experience strategy.
• Create a roadmap for digital experience that integrals across platforms.
• Lead execution of digital platforms and marketing technology.
• Guide development of engagement strategies across various channels.
• Manage online reputation across owned and third-party platforms.
• Oversee teams monitoring patient feedback in digital environments.
• Direct strategy of content marketing and social media initiatives.

Job description

A leading health care organization in Boston is seeking an Executive Director of Digital Experience to shape its digital customer engagement platforms. The ideal candidate will have over 10 years of experience in digital and social marketing, leading digital projects, and a strong background in healthcare marketing. The role requires strategic leadership to optimize platforms and utilize data-driven insights to enhance patient experiences.