Director of Digital Marketing

Atlantic Group; Waltham (MA); Vor Ort; USD 200.000 - 250.000; Vollzeit

Zusammenfassung

Atlantic Group in Waltham, MA is seeking a Director of Digital Marketing to lead digital strategy, marketing tech, and customer engagement across marketing, product, sales, and technology. This executive role focuses on digital transformation to boost acquisition, product adoption, and business performance, with hybrid work schedule and a compensation range of $200,000 to $250,000 per year plus bonus.

The ideal candidate has 10+ years in B2B digital marketing within healthcare, life sciences, or

Qualifikationen

• Bachelor’s degree in Marketing, Business, Communications; MBA preferred.
• 10+ years in digital marketing, marketing technology, or marketing operations with leadership.
• Experience in healthcare, life sciences, medical devices, or B2B regulated industries preferred.
• Strong leadership, communication, analytics and project management skills.

Aufgaben

• Develop and execute digital marketing strategies to grow brand, engagement, leads.
• Lead marketing technology, data, analytics, and AI-enabled capabilities.
• Oversee integrated campaigns across web, email, search, paid media, social.
• Establish KPIs, analyze performance, use insights to improve ROI.
• Drive digital transformation and improve customer experiences.
• Lead and develop the team; collaborate with stakeholders and agencies.

Kenntnisse

Leadership

Digital Marketing

Analytics

CRM

Marketing Automation

SEO

AI-enabled Marketing

Communication

Project Management

Ausbildung

Bachelor's degree in Marketing/Business/Communications

MBA

Tools

CRM platforms

Marketing Automation

Digital Analytics

SEO

Customer Data Platform

AI marketing technologies

Jobbeschreibung

Job Overview – Director of Digital Marketing

Compensation: $200,000 – $250,000/year + bonus

Location: Waltham, MA

Schedule: Monday to Friday (Hybrid)

Atlantic Group is hiring a Director of Digital Marketing in Waltham, MA for our client, supporting enterprise digital marketing, marketing technology, customer engagement, and commercial growth initiatives. This executive leadership role will drive digital strategy across marketing, product management, sales, and technology while leading digital transformation initiatives that improve customer acquisition, product adoption, and business performance. The ideal candidate will have extensive experience leading digital marketing within the medical device, healthcare, life sciences, or related B2B industries.

Responsibilities as the Director of Digital Marketing

• Digital Strategy: Develop and execute digital marketing strategies that increase brand awareness, customer engagement, lead generation, and business growth.
• Marketing Technology: Lead the optimization of marketing technology, automation, customer data, analytics, and AI-enabled marketing capabilities.
• Campaign Management: Oversee integrated digital marketing campaigns across web, email, search, paid media, social media, and other digital channels.
• Analytics & Performance: Establish KPIs, analyze campaign performance, and leverage customer insights to improve marketing effectiveness and ROI.
• Digital Transformation: Identify opportunities to enhance digital capabilities, marketing processes, customer experiences, and technology adoption.
• Leadership & Collaboration: Lead and develop the digital marketing team while partnering with cross-functional stakeholders and external agencies on strategic initiatives.

Qualifications for the Director of Digital Marketing

• Education: Bachelor's degree in Marketing, Business, Communications, or a related field is required. MBA is preferred.
• Experience: 10+ years of progressive digital marketing, marketing technology, or marketing operations experience, including leadership experience, is required.
• Industry Knowledge: Experience within healthcare, life sciences, medical devices, B2B technology, or another regulated industry is preferred.
• Technical Skills: Experience with CRM platforms, marketing automation, digital analytics, SEO, customer data platforms, and AI-enabled marketing technologies is required.
• Skills & Attributes: Strong leadership, communication, analytical, and project management skills with the ability to lead digital initiatives, influence stakeholders, manage multiple priorities, and drive measurable business results.