Director of Digital Experience & Web Strategy

Uniti Group Inc.; United States; Sur place; USD 150 000 - 210 000; Plein temps

Résumé du poste

Uniti Group Inc. is seeking a Director of Digital Experience to lead the strategy, performance, governance and continuous improvement of Uniti.com and related digital customer experiences.

This role will ensure Uniti.com serves as a modern, high-performing digital front door for customers, prospects, investors, employees and other stakeholders—supporting brand credibility, customer acquisition, ecommerce enablement and measurable business outcomes.

Qualifications

• Bachelor’s degree in marketing, communications, digital strategy, business, information systems, user experience or a related field.
• 10+ years of progressive experience in digital experience, website strategy, ecommerce, digital marketing, content strategy, SEO, web product management or a related discipline.
• Demonstrated experience owning or leading a corporate website or major digital platform in a complex, matrixed organization.
• Strong understanding of SEO, content management systems, ecommerce or lead-generation funnels, digital analytics, UX principles, accessibility and web governance.
• Proven ability to translate business priorities into digital strategies, roadmaps, requirements and measurable outcomes.
• Experience managing agencies, vendors, budgets, timelines and cross-functional stakeholders.
• Excellent written and verbal communication skills, with the ability to explain digital performance to executive audiences.
• Strong project management, prioritization and problem-solving skills with the ability to manage multiple initiatives simultaneously.

Responsabilités

• Own the strategic roadmap for Uniti’s website, ensuring it supports corporate priorities, customer needs, brand positioning and commercial growth objectives.
• Establish and manage web governance processes, including content ownership, publishing workflows, quality assurance, brand standards, accessibility expectations and performance reporting.
• Direct and coordinate the work of team members and cross-functional contributors supporting digital initiatives, including setting priorities and reviewing deliverables.
• Lead ecommerce strategy and optimization for uniti.com to support customer acquisition, product exploration, quote requests, lead capture and self-service transactions.
• Define and optimize end-to-end digital customer journeys across all audiences.
• Collaborate with Marketing Operations and IT to optimize CRM, marketing automation, analytics, personalization, and lead management integrations.
• Define ecommerce and conversion KPIs, monitor funnel performance and recommend enhancements.

Connaissances

Digital strategy

Web governance

Cross-functional leadership

SEO & analytics

UX principles

Conversion optimization

Content strategy

Project management

Formation

Bachelor’s degree in marketing, communications, digital strategy, business, information systems, user experience or related field

Outils

CMS platforms

Marketing automation

CRM integrations

Analytics tools

Description du poste

Uniti Group Inc. is seeking a Director of Digital Experience to lead the strategy, performance, governance and continuous improvement of Uniti.com and related digital customer experiences.

This role will ensure Uniti.com serves as a modern, high-performing digital front door for customers, prospects, investors, employees and other stakeholders—supporting brand credibility, customer acquisition, ecommerce enablement and measurable business outcomes.