Director of Digital Experience & Website Strategy

Vizient, Inc

Irving (TX)

On-site

USD 102,000 - 179,000

Full time

14 days+

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Job summary

Vizient, Inc. seeks a strategic senior role to define and lead the enterprise website and digital experience strategy, strengthening brand awareness and client engagement across multi-brand environments.

You will partner with the website product owner and cross-functional teams, establishing standards for SEO, AI-powered discovery, and information architecture while guiding performance analytics to drive improvements in usability and conversion.

Qualifications

Relevant degree preferred.
7+ years of progressive experience in digital and website strategies.
Experience developing enterprise website, digital experience, or digital marketing strategies with multi-brand experience preferred.
Strong knowledge of search optimization, content strategy, information architecture, analytics, and user experience practices.
Experience applying performance data, user research, and experimentation to improve digital experiences.
Demonstrated ability to lead complex, cross-functional initiatives without direct authority.
Knowledge of AI-enabled search, digital discovery, and emerging web technologies.
Strong strategic thinking, communication, presentation, and client partnership skills.
Must be able to present findings, insights, and recommendations to leadership teams.
Experience with healthcare, business-to-business, or other complex industries preferred.
Willingness to travel.

Responsibilities

Define and maintain the enterprise website strategy, roadmap, and digital experience priorities.
Translate business objectives, audience needs, and brand strategy into engaging digital journeys for complex B2B buying.
Establish standards for SEO, structured content, metadata, and AI-powered discoverability.
Partner with the website product owner to prioritize initiatives and roadmap activities.
Lead cross-functional alignment across Enterprise Marketing, Marketing Operations, Analytics, Product, Communications, and business teams.
Develop digital performance measures and use analytics and experimentation to identify improvements.
Guide information architecture, navigation, taxonomy, page design, and content experience standards.
Monitor changes in buyer behavior, digital platforms, search technology, and AI-mediated discovery.
Recommend website enhancements that improve usability, engagement, and conversions.
Advise leaders and clients on digital strategy and website performance.