Web Strategy & Digital Experience Director

Vizient, Inc.

Irving (TX)

On-site

USD 102,000 - 179,000

Full time

6 days ago

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Job summary

Vizient, Inc. is seeking a strategic leader to define and drive the website and digital experience strategy, strengthening brand awareness, client engagement, buyer discovery, and enterprise marketing performance.

You will set the strategic vision, collaborate with the website product owner and cross-functional teams, and leverage performance insights, evolving search practices, and AI-enabled capabilities to deliver intuitive digital experiences.

Qualifications

7+ years of progressive experience in digital and website strategies.
Experience developing enterprise website, digital experience, or digital marketing strategies with multi-brand experience preferred.
Strong knowledge of SEO, content strategy, information architecture, analytics, and user experience practices.
Experience applying performance data, user research, and experimentation to improve digital experiences.
Demonstrated ability to lead complex, cross-functional initiatives without direct authority.
Knowledge of AI-enabled search, digital discovery, and emerging web technologies.
Willingness to travel.

Responsibilities

Define and maintain the enterprise website strategy, roadmap, and digital experience priorities.
Translate business objectives, audience needs, and brand strategy into engaging digital journeys that support complex B2B buying and decision-making processes.
Establish standards for search engine optimization, structured content, metadata, and AI-powered discoverability.
Partner with the website product owner to prioritize initiatives, sequence roadmap activities, and support effective delivery.
Lead cross-functional alignment across Enterprise Marketing, Marketing Operations, Analytics, Product, Communications, and business teams.
Develop digital performance measures and use analytics, user behavior, and experimentation to identify improvement opportunities.
Guide information architecture, navigation, taxonomy, page design, and content experience standards.
Monitor changes in buyer behavior, digital platforms, search technology, and AI-mediated discovery.
Recommend website enhancements that improve usability, engagement, conversion, and brand consistency.
Advise leaders and clients on digital strategy, emerging capabilities, and website performance.