Director, Digital Experience & AI Discoverability

Uniphore; Palo Alto (CA); On-site; USD 180,000 - 230,000; Full time

Benefits offered by this job

Annual incentive program

Pre-IPO stock options

Medical, dental, vision

401(k) with match

Generous paid time off

Job summary

Uniphore is seeking a Director to own the website end-to-end, from discovery through decision and beyond. You will guide the buyer journey, ensure consistent brand voice, and create experiences that work for humans and AI tools alike.

You will lead a team shaping content, navigation, and structure for multiple audiences, while advancing discoverability, data quality, and cross‑functional collaboration across marketing, product, and design.

Qualifications

• 8+ years leading web/digital experience, incl. AI search strategy.
• Experience managing or leading a team and setting direction.
• Owns full buyer-journey website experience, not a single workstream.
• Strategic thinker who can shape category narratives.
• Understanding of how LLMs retrieve and cite information (conceptual).
• Strong stakeholder management across marketing, product, design and eng.
• Comfortable operating in ambiguity; evolves best practices in this space.

Responsibilities

• Own the website as the connective tissue of the buyer journey from awareness to advocacy.
• Lead audience mapping and content/navigation design for prospects, customers, partners, press, investors.
• Set tone, storytelling and clarity for a coherent experience across pages.
• Define content strategy for human and AI-mediated discovery across formats and channels.
• Direct the digital experience for humans and LLMs with structured data and direct answers.
• Build feedback loops to monitor LLMs' brand quality and close gaps at the source.
• Lead SEO, AEO and GEO efforts to improve brand visibility and conversions.
• Drive AI-powered marketing operations and measure impact with unified dashboards.

Skills

Web/digital leadership

AI search / AEO / GEO strategy

Team management / leadership

Website as full buyer-journey

Strategic thinking

Understanding of LLMs data cite

Stakeholder management

Ambiguity tolerance

Job description

Uniphore is seeking a Director to own the website end-to-end, from discovery through decision and beyond. You will guide the buyer journey, ensure consistent brand voice, and create experiences that work for humans and AI tools alike.

You will lead a team shaping content, navigation, and structure for multiple audiences, while advancing discoverability, data quality, and cross‑functional collaboration across marketing, product, and design.