Digital Growth Director: AI-Driven Marketing & UX

ACI Worldwide

Atlanta (GA)

Hybrid

USD 170,000 - 230,000

Full time

7 days ago

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Benefits offered by this job

Career development

Competitive compensation

Benefits package

Job summary

ACI Worldwide seeks a Director of Digital Marketing to own the digital experience and performance across all owned properties, making the website the primary engine for education, engagement, conversion, and AI discoverability.

The role leads three pillars: digital channel optimization, digital experience improvements, and governance of GA4, SEO, and integrations with HubSpot and Salesforce, with reporting tied to revenue outcomes.

Qualifications

8–12 years in B2B digital marketing with senior/director experience owning website, paid media and SEO strategy.
Hands-on GA4 expertise: event configuration, Explorations, conversion tracking.
Hands-on data layer deployment and tag management.
Deep technical SEO: crawl/indexing, Core Web Vitals, schema for AI discoverability.
Experience with GEO/AEO and entity optimization for AI surfaces.
CMS ownership across enterprise CMS and content governance.
Experience integrating HubSpot and Salesforce for lead flow and attribution.

Responsibilities

Own paid digital channels and campaign infrastructure for demand gen and field marketing.
Oversee website performance, UX, IA, navigation, and landing-page builds tied to pipeline goals.
Drive CRO across buyer journeys, product pages, and gated content.
Lead GA4 setup, tracking, and reporting; enforce naming conventions and governance.
Ensure proper integrations between website/CMS, HubSpot, and Salesforce.
Build a performance framework linking digital data to pipeline and revenue in Salesforce.