Director of Digital Buyer Growth & Segment Marketing

Cox Automotive Canada; Atlanta (GA); On-site; USD 135,000 - 225,000; Full time

Benefits offered by this job

Competitive salary

Bonus/incentive plans

Comprehensive healthcare

401(k) retirement plan

Professional development

Job summary

Manheim is seeking a Director of Digital & Segment Marketing Channel Marketing to own inventory-focused buyer marketing across Digital Marketplace, Heavy Trucks, Specialty, and EV segments. You will partner with senior leaders to translate market insights into long-term segment strategies and demand-generation plans.

The role emphasizes cross-functional leadership, data-driven recommendations, and national campaign execution with field support.

Qualifications

• Bachelor's degree in related discipline; 10+ years in B2B or marketplace marketing.
• Ability to translate data into segmentation and strategy recommendations.
• Strong presentation and executive communication skills.

Responsibilities

• Own marketplace intelligence and buyer strategy to inform go-to-market priorities.
• Partner with Digital Marketplace and Physical Marketplace leaders to shape segment strategy.
• Develop buyer segmentation and targeting based on marketplace trends and buyer behavior.
• Monitor buyer engagement KPIs and connect outcomes to inventory and revenue impact.
• Lead national offsite marketing strategy and campaigns to drive demand and re-engagement.
• Coordinate with Field Marketing to localize national strategy where needed.

Skills

Strategic marketing

Data analysis

Buyer segmentation

Demand generation

Cross-functional collaboration

KPI tracking

Education

Bachelor's degree in related discipline

MBA preferred

Job description

Manheim is seeking a Director of Digital & Segment Marketing Channel Marketing to own inventory-focused buyer marketing across Digital Marketplace, Heavy Trucks, Specialty, and EV segments. You will partner with senior leaders to translate market insights into long-term segment strategies and demand-generation plans.

The role emphasizes cross-functional leadership, data-driven recommendations, and national campaign execution with field support.