Director, Digital Marketplace & Segment Growth

Cox Enterprises, Inc.; Atlanta (GA); Hybrid; USD 135,000 - 225,000; Full time

Benefits offered by this job

Competitive base salary plus incentive

Flexible time-off policies

Comprehensive healthcare options

401(k) with company match

Professional development opportunities

Parental leave and fertility benefits

Employee discounts and wellness perks

Job summary

Cox Automotive - USA is seeking a Channel Marketing Director to own inventory and segment-based buyer marketing for growth initiatives across Digital Marketplace, Heavy Trucks, Specialty, and EV. You will partner with senior leaders to shape long-term segment strategy and lead national campaigns, while collaborating with field teams to localize efforts when needed.

The role requires deep analysis of marketplace trends, buyer behavior, and segmentation, with responsibility for governance of

Qualifications

• Minimum: Bachelor’s degree in related discipline and 10 years’ of progressive experience in B2B or marketplace marketing, with a focus on demand generation, buyer/customer segmentation, or digital marketing strategy.
• MBA preferred is a plus; Ph.D. with 5+ years of related experience also considered.

Responsibilities

• Owns and shapes the digital & segment marketing strategy across multiple marketplaces and segments.
• Partner with Digital Marketplace and Physical Marketplace leadership to inform go-to-market plans.
• Lead buyer segmentation, marketplace intelligence, and demand-generation initiatives.
• Define and execute national offsite marketing strategy and campaigns; align with field marketing locally as needed.
• Establish KPIs for buyer engagement, conversion, and re-engagement; tie outcomes to inventory and revenue impacts.
• Collaborate with Product Marketing, Field Marketing, and Key Account Marketing for unified outreach.
• Develop business cases for new segment investments (e.g., EV, Heavy Truck) based on data trends.
• Provide strategic advisor support to senior stakeholders with data-driven recommendations.

Education

Bachelor’s degree in related discipline

MBA preferred

Ph.D. and 5 years of experience in related field

Job description

Cox Automotive - USA is seeking a Channel Marketing Director to own inventory and segment-based buyer marketing for growth initiatives across Digital Marketplace, Heavy Trucks, Specialty, and EV. You will partner with senior leaders to shape long-term segment strategy and lead national campaigns, while collaborating with field teams to localize efforts when needed.

The role requires deep analysis of marketplace trends, buyer behavior, and segmentation, with responsibility for governance of