Director, Digital & Segment Marketing — Growth & Demand Gen

Cox; United States; Remote; USD 135,000 - 225,000; Full time

Benefits offered by this job

Health insurance

401(k) plan with company match

Paid holidays

Job summary

Cox Automotive seeks a Director of Digital & Segment Marketing Channel Marketing to own inventory-driven, segment-based buyer marketing for growth initiatives. The role partners with Digital Marketplace and Physical Marketplace operations, shaping long-term segment strategy and national campaigns to drive demand and re-engagement.

The role emphasizes data-driven recommendations, KPI tracking, and collaboration with senior stakeholders to optimize go-to-market plans and cross-functional execution.

Qualifications

• Bachelor’s degree in related discipline with progressive B2B or marketplace marketing experience.
• Experience translating marketplace and buyer data into segmentation and targeting strategies.
• Ability to partner with senior leadership and cross-functional teams.

Responsibilities

• Own marketplace intelligence and buyer strategy for Digital Marketplace and associated segments.
• Develop go-to-market plans, demand generation, and win-back strategies across national campaigns.
• Lead cross-functional partnerships with Product Marketing, Field Marketing, and Key Account Marketing.
• Define and monitor KPIs for buyer engagement, conversion, and revenue impact.

Skills

Strategic marketing

Market segmentation

Data-driven decision making

Executive stakeholder management

Education

Bachelor’s degree in related discipline

Job description

Cox Automotive seeks a Director of Digital & Segment Marketing Channel Marketing to own inventory-driven, segment-based buyer marketing for growth initiatives. The role partners with Digital Marketplace and Physical Marketplace operations, shaping long-term segment strategy and national campaigns to drive demand and re-engagement.

The role emphasizes data-driven recommendations, KPI tracking, and collaboration with senior stakeholders to optimize go-to-market plans and cross-functional execution.