Marketing Director: Growth, Digital, ABM & Tradeshow

Buyers Products Company; Mentor (OH); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive pay

Generous vacation and paid time off

Profit-sharing opportunities

Career growth and advancementpotential

Additional employee programs, perks, &

Job summary

Buyers Products Company, a leading manufacturer in the work truck industry, is seeking a Director of Marketing to lead the company’s marketing strategy and drive growth across digital, print, e-commerce, tradeshow, and account-based channels.

This role requires blending strategic thinking with hands-on execution and collaboration with Sales, Product Development, and leadership while guiding a marketing team to use data and customer insights to improve results.

Qualifications

• Bachelor's degree in business administration, marketing, communications, or a related field.
• 8+ years of marketing and/or sales experience.
• Experience managing multiple teams.

Responsibilities

• Develop and implement a comprehensive marketing strategy that leverages current strengths while embracing innovative digital approaches.
• Design and implement user-centered digital experiences (UX) that resonate with multiple audiences and drive growth.
• Manage all digital, print, tradeshows, and account-driven marketing initiatives.
• Oversee content management across online sales channels, ensuring consistent messaging and brand identity.
• Lead the execution of effective digital marketing campaigns, including social media, paid advertising, and SEO.
• Develop and execute engaging email marketing campaigns that drive conversions and generate leads.
• Produce and manage large-scale tradeshow exhibits that showcase products and solutions.
• Analyze marketing data and metrics to track performance and identify areas for improvement.
• Build strong relationships with key stakeholders, including sales, product development, and leadership teams.
• Foster a collaborative and results-oriented marketing culture.

Skills

Marketing leadership

Strategic thinking

Digital marketing

Analytics

Communication

Collaboration

Industry passion

Education

Bachelor's degree in business/marketing/communications

Master's degree (preferred)

Tools

Adobe Creative Suite

Job description

Buyers Products Company, a leading manufacturer in the work truck industry, is seeking a Director of Marketing to lead the company’s marketing strategy and drive growth across digital, print, e-commerce, tradeshow, and account-based channels.

This role requires blending strategic thinking with hands-on execution and collaboration with Sales, Product Development, and leadership while guiding a marketing team to use data and customer insights to improve results.