Director of Marketing — Growth, Brand, & Demand (Hybrid)

pc/nametag; Many (LA); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive Pay

Comprehensive Benefits

401(k) Match

Generous PTO

Gainshare Bonus Plan

Hybrid Environment

Growth Opportunities

Job summary

pc/nametag is seeking a strategic Director of Marketing to lead brand, demand generation, and go-to-market efforts across channels. You will shape our marketing strategy, build a high-performing team, and partner with Product Innovation to bring new products to market.

This role drives growth in existing and emerging markets, overseeing analytics and ROI, guiding creative direction from branding to storefront experience, in line with our values and growth goals.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or closely related field.
• 7+ years of progressive marketing experience with ownership of strategy and multi-channel campaigns.
• 3+ years of people leadership experience.
• Proven experience building integrated marketing strategies across email, social, SEO/SEM, content, and direct mail.
• Strong data-driven mindset and ability to translate analytics into ROI.
• Working knowledge of marketing automation, CRM, and web analytics platforms like GA, Search Console, and Tag Manager.
• Strong understanding of e-commerce and the digital buyer journey.
• Excellent verbal communication and executive presentation skills.
• Strong project management and prioritization skills.

Responsibilities

• Own and execute an integrated marketing strategy aligned with business objectives.
• Drive lead and revenue growth across paid search, email, SEO/SEM, content, social, and direct mail.
• Shape brand, messaging, and creative direction across customer touchpoints.
• Lead SEO and GEO/AEO initiatives to expand visibility and traffic.
• Build and mentor a high-performing marketing team.
• Partner with Product Innovation to craft GTM strategies for new products.
• Collaborate with Development to optimize the storefront and user journey.
• Establish KPIs, monthly reporting, and data-driven insights.
• Oversee marketing technology stack and analytics to improve acquisition and engagement.

Skills

Marketing strategy

Campaign planning

People leadership

Data-driven decisions

Marketing automation

CRM

Web analytics

E-commerce

Executive presentation

Education

Bachelor’s degree in Marketing, Business, Communications

Tools

HubSpot Marketing Hub

Google Analytics

Search Console

Tag Manager

Job description

pc/nametag is seeking a strategic Director of Marketing to lead brand, demand generation, and go-to-market efforts across channels. You will shape our marketing strategy, build a high-performing team, and partner with Product Innovation to bring new products to market.

This role drives growth in existing and emerging markets, overseeing analytics and ROI, guiding creative direction from branding to storefront experience, in line with our values and growth goals.