Director, Digital & Segment Marketing Strategy

Cox Enterprises, Inc.; Atlanta (GA); On-site; USD 135,000 - 225,000; Full time

Benefits offered by this job

Competitive salary & bonus plans

Flexible time-off policies

Comprehensive healthcare options

Generous 401(k) with company match

Professional development opportunities

Parental leave and fertility coverage

Job summary

Cox Enterprises is seeking a Director of Digital & Segment Marketing Channel Marketing to own inventory-driven buyer marketing across Digital Marketplace, Heavy Trucks, Specialty, and EV. You will partner with senior leaders to shape long-term segment strategy and drive demand through national campaigns and field enablement.

You will translate marketplace intelligence into actionable roadmaps, collaborate cross-functionally, and deliver measurable impact on buyer acquisition and engagement while

Qualifications

• Bachelor's degree in a related discipline.
• 10+ years of progressive B2B or marketplace marketing experience.
• Proven ability to translate data into segmentation and targeting strategies.
• Strong presentation and executive stakeholder communication.
• Travel: 15%

Responsibilities

• Own marketplace intelligence and buyer strategy for the digital and physical marketplaces.
• Translate marketplace and buyer data into strategic recommendations for senior leaders.
• Develop go-to-market plans and segment prioritization.
• Lead national offsite marketing strategy and campaigns to drive demand generation.
• Collaborate with Product Marketing, Field Marketing, and Key Account Marketing.
• Define an external strategy to enable local market activation.

Skills

Demand generation

Buyer segmentation

Digital marketing strategy

Cross-functional collaboration

Education

Bachelor's degree in related discipline

MBA preferred

Job description

Cox Enterprises is seeking a Director of Digital & Segment Marketing Channel Marketing to own inventory-driven buyer marketing across Digital Marketplace, Heavy Trucks, Specialty, and EV. You will partner with senior leaders to shape long-term segment strategy and drive demand through national campaigns and field enablement.

You will translate marketplace intelligence into actionable roadmaps, collaborate cross-functionally, and deliver measurable impact on buyer acquisition and engagement while