Director of Digital Activation & Growth

Wpp Group; Cherry Hill Township (NJ); On-site; USD 90,000 - 180,000; Full time

Job summary

CMI Media Group, part of WPP, is seeking a Director of Digital Activation to oversee biddable media offerings across SEM, Paid Social, Programmatic, and Digital Video. You will lead strategy with the VP, build client relationships, and drive performance analysis from implementation to optimization.

The role requires 8+ years in biddable media, strong leadership and analytics, and a track record managing partners and teams. Healthcare media expertise is a plus.

Qualifications

• 8+ years of biddable media campaign management experience.
• 5+ years of team management and partner relationships.
• Strong analytical, problem solving, and communication skills.
• Proven ability to lead and build departmental processes, partnerships, and tools.

Responsibilities

• Lead strategy with VP to deliver biddable capabilities for clients.
• Set goals and KPIs with Business Insights for campaigns across channels.
• Create SOPs and best practices; identify staffing optimization opportunities.
• Build strong client, vendor, and partner relationships across teams.
• Mentor channel leads and ensure executional excellence.
• Stay current on new technologies, data sources, and innovations.

Skills

Biddable media management

SA360 experience

The Trade Desk

Audience strategy

Analytical thinking

Project management

Leadership

Communication skills

Education

Bachelor's degree in Marketing/Business

Tools

Sprinklr

GA360

Google Ads

Job description

CMI Media Group, part of WPP, is seeking a Director of Digital Activation to oversee biddable media offerings across SEM, Paid Social, Programmatic, and Digital Video. You will lead strategy with the VP, build client relationships, and drive performance analysis from implementation to optimization.

The role requires 8+ years in biddable media, strong leadership and analytics, and a track record managing partners and teams. Healthcare media expertise is a plus.