Director, Biddable Media Activation & Growth

Wpp Group; Philadelphia (Philadelphia County); On-site; USD 90,000 - 180,000; Full time

Job summary

CMI Media Group in the United States seeks a Director of Digital Activation to lead biddable media across SEM, Paid Social, Programmatic, and Digital Video, shaping strategic plans from implementation through performance review.

You will mentor teams, drive KPI-informed campaigns, build client and partner relationships, and advocate for proprietary tools and data. This role sits within a core leadership team of a fast-growing healthcare media agency.

Qualifications

• 8+ years of experience managing biddable media campaigns in management platforms (SA360, Sprinklr, TTD).
• Deep expertise in audience suppliers for Video, Programmatic, Paid Social, SEM.

Responsibilities

• Lead strategy and delivery of biddable media for assigned clients.
• Set goals and KPIs with Business Insights for campaigns across channels.
• Develop SOPs and drive adoption of best practices across teams.
• Cultivate strong client, vendor, and partner relationships at senior levels.
• Mentor channel leads and ensure executional excellence.

Skills

Biddable media management

Team leadership

Analytics

Strategy development

Project management

Client relationship

Education

Bachelor's degree or equivalent

Tools

SA360

Sprinklr

The Trade Desk

GG Ads

Job description

CMI Media Group in the United States seeks a Director of Digital Activation to lead biddable media across SEM, Paid Social, Programmatic, and Digital Video, shaping strategic plans from implementation through performance review.

You will mentor teams, drive KPI-informed campaigns, build client and partner relationships, and advocate for proprietary tools and data. This role sits within a core leadership team of a fast-growing healthcare media agency.