Senior Director, Digital Activation — Healthcare Growth

Unlock Health; New York (NY); Hybrid; USD 150,000 - 190,000; Full time

Benefits offered by this job

Competitive Salary

Health, Dental and Vision benefits

Life, Disability Insurance

401(K) with company match

Flexible Paid Time Off

Hybrid and Remote work schedules

Employee Assistance Program

Employee Referral Program

Job summary

Unlock Health is seeking a strategic, performance-minded media leader to turn complex client goals into effective digital activation strategies. You will lead activation across paid search, paid social, programmatic display, video, and CTV/OLV for healthcare clients, translating data into actionable guidance for teams and clients.

The role emphasizes developing talent, building repeatable processes, and delivering privacy-safe, compliant campaigns.

Qualifications

• 7-10 years of digital media activation experience.
• Expert knowledge across paid search, paid social, programmatic display and video, CTV/OLV.
• Strong ability to translate performance data into clear recommendations for clients and internal teams.
• Healthcare media experience or knowledge of healthcare privacy is valued but not essential.

Responsibilities

• Lead digital activation across paid search, paid social, programmatic display and video, CTV/OLV, and other addressable channels for a portfolio of healthcare clients.
• Translate approved media strategies into effective campaign architecture, audience approaches, bidding strategies, channel investments, and optimization plans.
• Oversee campaign launches with timelines, targeting, tracking, creative rotation, brand-safety controls, and platform requirements.
• Establish and maintain rigorous quality-assurance processes to support accurate launches, minimize defects, and resolve issues quickly.
• Lead ongoing campaign optimization and pacing, ensuring investments remain within agreed parameters and are supported by performance data.
• Turn complex performance and measurement findings into clear narratives, actionable recommendations, and compelling client presentations.
• Ensure audience, conversion, and measurement strategies are privacy-safe, platform-compliant, and aligned with healthcare-specific review and regulatory requirements.
• Partner closely with cross-functional teams to improve outcomes and strengthen integrated recommendations.
• Own platform governance, testing roadmaps, troubleshooting, and adoption of emerging capabilities.
• Manage budget forecasting, reconciliation, billing accuracy, staffing, and investment stewardship across assigned accounts.
• Lead and develop digital activation team members, building technical expertise and client-facing skills.

Skills

Digital media activation

Leadership

Campaign architecture

Audience targeting

Performance analysis

Job description

Unlock Health is seeking a strategic, performance-minded media leader to turn complex client goals into effective digital activation strategies. You will lead activation across paid search, paid social, programmatic display, video, and CTV/OLV for healthcare clients, translating data into actionable guidance for teams and clients.

The role emphasizes developing talent, building repeatable processes, and delivering privacy-safe, compliant campaigns.