Director of Demand Gen & Lifecycle — Remote

CircleCI Inc.; San Francisco (CA); À distance; USD 189 000 - 235 000; Plein temps

Avantages offerts par ce poste

Competitive benefits

Résumé du poste

CircleCI is seeking a Director of Demand Generation to build and scale demand for a developer-first product. This remote role (USA) leads pipeline growth and revenue while aligning with education and community initiatives.

You’ll inspire a hands-on, high-performing team and partner across Sales, RevOps, Product, and Customer teams to deliver impactful campaigns. Candidates should have 8–12+ years in B2B marketing, with a track record in PLG and hybrid GTM models, and experience moving users from

Qualifications

• 8–12+ years of B2B marketing experience with demonstrated ownership of demand generation strategy and execution.
• Background in developer tools, cloud infrastructure, or a technical platform — you understand how developers evaluate and adopt products.
• Proven track record driving pipeline and revenue across PLG and hybrid GTM models, with a strong grasp of self-serve to paid transitions.
• Experience managing the handoff between self-serve and sales-assisted motions; you’ve designed the qualification logic.
• Deep understanding of the customer journey, lifecycle marketing, and data-driven decision making.
• Hands-on experience with marketing tools like HubSpot, Clay, Gong, Claude, 6sense, Linear.

Responsabilités

• Own demand generation strategy across self-serve and sales-assisted funnels.
• Lead and grow a high-performing demand gen team (internal and contractor).
• Partner with Sales and RevOps on ICP definition, segmentation, pipeline targets, and handoff design.
• Build multi-channel programs for developers: paid search, paid social, communities, content, webinars, events, partner-driven initiatives.
• Design and execute ABM programs targeting mid-market and enterprise accounts with tailored campaigns for key personas.
• Own lifecycle programs that drive activation, retention, and expansion across the full customer journey.
• Own pipeline, revenue, and funnel reporting; measure CAC, CPL, and ROI with experiments.

Outils

HubSpot

Clay

Gong

Claude

6sense

Linear

Description du poste

CircleCI is seeking a Director of Demand Generation to build and scale demand for a developer-first product. This remote role (USA) leads pipeline growth and revenue while aligning with education and community initiatives.

You’ll inspire a hands-on, high-performing team and partner across Sales, RevOps, Product, and Customer teams to deliver impactful campaigns. Candidates should have 8–12+ years in B2B marketing, with a track record in PLG and hybrid GTM models, and experience moving users from