Director of Demand Gen & Growth (Remote)

Second Front Systems, Inc.; Maryland; Hybrid; USD 175,000 - 185,000; Full time

Benefits offered by this job

Health coverage

401(k) match

Wellness benefits

Equity

Home office stipend

Flexible PTO

Parental leave

Remote options

Referral bonus

Job summary

Second Front Systems, Inc. is seeking a Director of Demand Generation to own and scale our integrated demand engine, driving measurable pipeline growth across acquisition, retention, expansion, and strategic market engagement.

You will lead a high-performing demand system connecting digital demand, lifecycle engagement, events, partnerships, and sales programs into a cohesive pipeline motion. This strategic yet hands-on role sits at the center of Growth, Sales, RevOps, and PMM, translating

Qualifications

• 8+ years in B2B SaaS demand generation, growth marketing, or integrated revenue marketing.
• Proven track record of generating measurable pipeline and revenue impact.
• Experience owning full-funnel demand strategy across digital, lifecycle, events, and integrated campaigns.
• Strong hands-on experience with paid media strategy, demand systems, and agency management.
• Deep understanding of SEO, AEO, CRO, website performance, and inbound demand strategy.
• Experience managing agencies and external vendors with performance expectations.
• Ability to think strategically while executing to pressure-test programs.
• Strong analytical mindset linking activity to pipeline, attribution, and revenue.
• Comfort in ambiguous, fast-moving startup environments.
• Excellent cross-functional leadership and communication.

Responsibilities

• Own quarterly and annual sales-qualified pipeline targets with revenue contribution and ROI accountability.
• Build and execute an integrated demand generation strategy spanning digital, lifecycle, events, partnerships, ABM, and sales-led programs.
• Lead the full-funnel demand engine from awareness to pipeline acceleration and expansion.
• Drive paid and digital demand across LinkedIn, Google, retargeting, and emerging platforms.
• Own event-driven demand strategy for activations including tradeshows and partner events.
• Scale SEO, AEO, and content-driven inbound demand to improve discoverability and pipeline quality.
• Own web strategy, landing pages, and conversion rate improvements.
• Lead growth experiments across channels to improve conversion and velocity.
• Identify, test, and validate new demand channels via pilots and data analysis.
• Support ABM and sales-led programs to accelerate enterprise deals and expansion.
• Apply AI-enabled workflows to improve campaign execution and decision-making.
• Develop attribution models linking multi-channel activity to pipeline and revenue.
• Build repeatable systems, playbooks, and processes that scale with the business.
• Partner with Sales, RevOps, PMM, and Partnerships to align programs with GTM priorities.
• Manage agency relationships across paid media, SEO, web, and digital programs with accountability to outcomes.

Skills

Demand generation

Full-funnel strategy

Paid media

SEO/AEO

Analytics

Job description

Second Front Systems, Inc. is seeking a Director of Demand Generation to own and scale our integrated demand engine, driving measurable pipeline growth across acquisition, retention, expansion, and strategic market engagement.

You will lead a high-performing demand system connecting digital demand, lifecycle engagement, events, partnerships, and sales programs into a cohesive pipeline motion. This strategic yet hands-on role sits at the center of Growth, Sales, RevOps, and PMM, translating