Director of Demand Gen & Growth Marketing

Nucleus Security, Inc; United States; Remote; USD 180,000 - 260,000; Full time

Benefits offered by this job

Flexible PTO

401(k) company contribution

Education and training budget

100% company-paid healthcare

Fully remote work

Job summary

Nucleus Security, Inc. is seeking a Director of Demand Generation to own the growth engine end to end, including the demand plan, budget, campaigns, and pipeline.

You will run integrated programs across paid, content, webinars, events, and email, while leading Content and Events and leveraging AI to drive faster, data-driven decisions. You will manage a team of 2 direct reports plus contractors, own ABX strategies, and collaborate with BDR to optimize engagement and pipeline quality in a fully

Qualifications

• 8+ years in B2B marketing with ownership of demand generation
• 3+ years managing direct reports
• Hands-on paid media ownership (LinkedIn & Google Ads) at scale
• Experience with ABX campaigns and account-based targeting
• Fluency with Marketing Tech stack (Salesforce, HubSpot, LinkedIn Ads, Google Ads, GA4) and related tools

Responsibilities

• Own the demand plan and budget, set channel budgets and forecast spend
• Plan and run integrated campaigns across paid, content, webinars, events, email, and partner programs
• Direct paid media performance and optimize campaigns across LinkedIn, Google and display
• Lead ABX campaigns with account-level reporting and prioritization
• Collaborate with BDR to align target accounts and engagement thresholds
• Oversee Content and Events with direct reports and contractors
• Analyze funnel performance and optimize lead quality and conversion
• Improve web conversion and AI-driven discovery for visibility

Skills

B2B marketing

Demand generation

Paid media

ABX campaigns

Team leadership

Tools

Salesforce

HubSpot

LinkedIn Ads

Google Ads

GA4

Primer

Outreach

Job description

Nucleus Security, Inc. is seeking a Director of Demand Generation to own the growth engine end to end, including the demand plan, budget, campaigns, and pipeline.

You will run integrated programs across paid, content, webinars, events, and email, while leading Content and Events and leveraging AI to drive faster, data-driven decisions. You will manage a team of 2 direct reports plus contractors, own ABX strategies, and collaborate with BDR to optimize engagement and pipeline quality in a fully