Growth Marketing Director: Demand & ABM Leader

Knox Systems; New York (NY); On-site; USD 140,000 - 170,000; Full time

Benefits offered by this job

Medical Insurance

401k

Job summary

Knox Systems is seeking a Director of Growth Marketing to own the full digital demand engine and ABM strategy, delivering measurable pipeline and revenue impact. You will collaborate with Sales, Content, Product, Solutions, Finance, and Revenue Operations to keep demand aligned with business priorities.

The role emphasizes building a measurable, sales-aligned pipeline, managing budgets, and driving performance across paid media, website optimization, and lead nurturing in a federal-regulated

Qualifications

• 7+ years of B2B demand generation experience in SaaS or complex, technical products.
• Proven track record generating sales-aligned pipeline through digital demand and ABM programs.
• Strong experience across digital demand channels: paid advertising, website optimization, email and lead nurturing, digital ABM, and performance marketing.
• Demonstrated ability to build data-driven targets, develop forecasts, and optimize based on results.

Responsibilities

• Own demand generation strategy with a focus on pipeline creation and revenue impact.
• Design, execute, and scale digital-first demand programs across paid media, website, email, ABM, and other channels.
• Build and manage demand generation budgets with ROI tracking and reallocation based on performance.
• Align ABM programs with Sales and cross-functional teams to drive measurable outcomes.

Skills

B2B demand generation

Digital demand programs

ABM programs

Forecasting & targets

Job description

Knox Systems is seeking a Director of Growth Marketing to own the full digital demand engine and ABM strategy, delivering measurable pipeline and revenue impact. You will collaborate with Sales, Content, Product, Solutions, Finance, and Revenue Operations to keep demand aligned with business priorities.

The role emphasizes building a measurable, sales-aligned pipeline, managing budgets, and driving performance across paid media, website optimization, and lead nurturing in a federal-regulated