Director of Creative Strategy — Performance-Driven Brand Growth

Hims, Inc.; Northern (KY); Hybrid; USD 150,000 - 230,000; Full time

Benefits offered by this job

Competitive salary

Unlimited PTO

Comprehensive health benefits

ESPP

401k with matching

Offsite team retreats

Job summary

Hims & Hers is seeking a Director of Creative Strategy to drive the performance engine for our brand across Meta, YouTube, TikTok, and emerging channels. You will lead a dedicated creative pod, partnering with editors, producers, and media buyers to develop, test, and scale high-performing ideas.

The role requires deep expertise in performance creative, data fluency, and experience managing multidisciplinary teams.

Qualifications

• 8+ years of experience in creative strategy, content strategy, or performance creative.
• Experience leading teams and building creative functions.
• Deep expertise developing creative for Meta, TikTok, YouTube, and other performance channels.

Responsibilities

• Own the creative strategy for the Hers brand across performance marketing channels, ensuring campaigns reflect the brand and drive measurable results.
• Use performance data and customer insights to develop creative hypotheses, concepts, and production-ready briefs.
• Lead a multidisciplinary creative pod and partner with editors, producers, and studio teams to develop high-quality creative across channels.
• Create fast feedback loops across Creative, Growth, and Media Buying to continuously improve performance.
• Partner with Growth, Creative, and Analytics leaders to rapidly test and iterate using performance data.

Skills

Performance creative

Creative strategy

Data fluency

Team leadership

Remote collaboration

Job description

Hims & Hers is seeking a Director of Creative Strategy to drive the performance engine for our brand across Meta, YouTube, TikTok, and emerging channels. You will lead a dedicated creative pod, partnering with editors, producers, and media buyers to develop, test, and scale high-performing ideas.

The role requires deep expertise in performance creative, data fluency, and experience managing multidisciplinary teams.