Senior Creative Strategy Lead for Growth & Impact

Socket.dev

United States

Remote

USD 150,000 - 190,000

Full time

14 days+
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Benefits offered by this job

Competitive salary & equity
Unlimited PTO
Health benefits including medical, 7
ESPP
401k
Offsite team retreats

Job summary

Hims & Hers is seeking a Senior Manager of Creative Strategy to drive a data-informed growth engine across paid social channels. You will turn customer insights and performance data into scalable creative concepts, leading a multidisciplinary pod of editors, producers, and studio teams.

The ideal candidate has 5+ years in creative strategy, deep platform expertise, and a strong track record of high-performing campaigns that resonate with diverse audiences while staying within healthcare

Qualifications

  • Strong portfolio of performance creative that won at scale on paid social.
  • 5+ years in creative strategy, content strategy, or performance creative; leadership experience.
  • Deep expertise on Meta, TikTok, YouTube and other performance channels.
  • Strong data fluency; able to identify actionable patterns and drive decisions.

Responsibilities

  • Own the creative strategy for Hers across performance channels, reflecting the brand and driving measurable results.
  • Develop creative hypotheses, concepts, scripts, and briefs from data and insights.
  • Lead a multidisciplinary creative pod; collaborate with editors, producers, and studio teams to produce high-quality work.
  • Create fast feedback loops to continuously improve performance across Creative, Growth, and Media Buying.
  • Partner with Product, Clinical, Legal, and Brand teams to align with products and regulatory requirements.

Skills

Portfolio: performance creative
Team leadership
Platform expertise
Data fluency
Cross-functional collaboration

Tools

Meta
TikTok
YouTube

Job description

Hims & Hers is seeking a Senior Manager of Creative Strategy to drive a data-informed growth engine across paid social channels. You will turn customer insights and performance data into scalable creative concepts, leading a multidisciplinary pod of editors, producers, and studio teams.

The ideal candidate has 5+ years in creative strategy, deep platform expertise, and a strong track record of high-performing campaigns that resonate with diverse audiences while staying within healthcare

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