Senior Creative Strategy Lead for Growth & Brand

Content Creators; Northern (KY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive salary & equity

Unlimited PTO

Health benefits including medical,+d

ESPP

401k with employer match

Offsite team retreats

Job summary

Hims & Hers is seeking a Senior Manager of Creative Strategy to drive the engine of scalable, performance-driven creative across Meta, YouTube, TikTok and emerging channels. You will lead a dedicated creative pod, guiding editors, producers, and studio teams to develop, test, and scale high-performing work that supports both business results and brand integrity.

The ideal candidate brings 5+ years in creative or content strategy, deep data fluency, and a track record of leading multidisciplinary

Qualifications

• 5+ years of experience in creative strategy, content strategy, or performance creative, including leading teams and building creative functions.
• Deep expertise developing creative for Meta, TikTok, YouTube, and other performance channels.
• Deep data fluency: comfortable in ad performance data and letting evidence guide creative decisions.
• Experience managing multidisciplinary creative teams and collaborating across marketing, design, and product functions, including remote post-production teams.
• Strong ownership mindset with the ability to move quickly and iterate based on performance.
• Exceptional business acumen connecting creative decisions to customer behavior and brand growth.

Responsibilities

• Own the creative strategy for the Hims brand across performance marketing channels, ensuring creative drives results and brand consistency.
• Use performance data and customer insights to develop hypotheses, concepts, scripts, and production briefs.
• Shape creative that motivates action while staying authentic to the Hims brand.
• Lead a multidisciplinary creative pod and collaborate with editors, producers, and studio teams to develop high-quality work.
• Create fast feedback loops across Creative, Growth, and Media Buying to improve performance.
• Partner with Growth, Creative, and Analytics to rapidly test, learn, and iterate using data.
• Collaborate with Product, Clinical, Legal, and Brand teams to ensure compliant, effective creative.
• Lead regular performance reviews, sharing wins and growth opportunities.
• Capture and scale repeatable creative frameworks across products and markets.
• Operate within healthcare marketing guardrails with Legal, Medical, and Marketing teams.

Skills

Creative strategy

Performance creative

Data fluency

Team leadership

Cross-functional collaboration

Tools

Meta Ads Manager

YouTube Studio

TikTok Ads

Job description

Hims & Hers is seeking a Senior Manager of Creative Strategy to drive the engine of scalable, performance-driven creative across Meta, YouTube, TikTok and emerging channels. You will lead a dedicated creative pod, guiding editors, producers, and studio teams to develop, test, and scale high-performing work that supports both business results and brand integrity.

The ideal candidate brings 5+ years in creative or content strategy, deep data fluency, and a track record of leading multidisciplinary